by Jen GreeneAugust 7, 2016 I can hear you already. You’re reading this and thinking “I’m not whining about social media, my industry just really isn’t online.” Or maybe you’re thinking “Yeah, sure, social for business — tried that, didn’t work.” I have something to say that you’re not going to like hearing. It’s not … Continue reading Stop Whining and Embrace Social Media for Business
Daily Archives: August 21, 2016
Life Enrichment: Using Your Talents to Make a Difference
by Ken Thoreson Follow @/KenThoresonAugust 7, 2016 As Sales Leaders or as anyone, creating a positive life for yourself begins by focusing on others; in my keynote programs, I describe how during my work on improving the professionalism of sales managers, we actually began to focus impacting their personal lives as well. This balance of … Continue reading Life Enrichment: Using Your Talents to Make a Difference
Taming the Last Frontier in Analytics and Marketing
by Craig Scribner Follow @craig_scribnerAugust 7, 2016 Not that many years ago, the field of data analytics was like the wild west, with stakeholders making their claims without considering how their interests should be governed within a wider community. But now, maverick analytics implementations are a dying breed. Tag Management Systems are here to provide … Continue reading Taming the Last Frontier in Analytics and Marketing
What Makes a Successful Contest?
by Kevin Ho Follow @mayoshrimpAugust 7, 2016 Running a social promotion is one of the best ways to attract a targeted list of leads for your business. That’s because social promotions are fun, and users find them easy to understand and easy to engage with. If setup correctly, contests also have a natural element of … Continue reading What Makes a Successful Contest?
4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark
by Gillian SontzAugust 7, 2016 One of the most frustrating situations SDRs encounter when prospecting, is when a prospect agrees to a next step, and then “goes dark.” Despite numerous phone calls and email attempts by the SDR, the prospect remains unresponsive, leaving the opportunity “stuck” in the sales pipeline. Do not let unresponsive prospects … Continue reading 4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark
6 Ways Subscription Box Companies Can Save Money on Shipping
by Jesse RichardsonAugust 7, 2016 No, not that type of shipping. We’re talking postage. Shipping is a big expense for every subscription box company. In fact, it’s one of the most consistently high-cost expenses, and it can be one of the hardest to move the needle on. Because of how this can impact your bottom … Continue reading 6 Ways Subscription Box Companies Can Save Money on Shipping
MQL vs. SQL: What’s the Difference?
by Lauren SimkinsAugust 7, 2016 Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated interest in your company’s product or service in some way. (And everybody wants leads.) But how does a lead show their interest? Essentially, … Continue reading MQL vs. SQL: What’s the Difference?
The Subtle Art Of Reaching Your Potential
by Taylor Pearson Follow @TaylorPearsonMeAugust 7, 2016 If you’re trying to reach your potential, when should you double down on your strengths and when should you mitigate weaknesses? One view is that “if you work on your weaknesses you’ll end up with a lot of mediocre weaknesses.”1 This is terrible policy. You can do fine … Continue reading The Subtle Art Of Reaching Your Potential
What is a Process? A Non-Boring Guide for Regular People
by Benjamin BrandallAugust 7, 2016 Processes are a lot more interesting than you’d first think. That isn’t some kind of joke — they’re interesting, I swear. Although they’re defined as “a collection of interrelated work tasks initiated in response to an event that achieves a specific result”, there’s a bit of a backstory that helps … Continue reading What is a Process? A Non-Boring Guide for Regular People
5 Proven Tips to Build a Collaborative Community
by Maya Paveza Follow @mayapavezaAugust 7, 2016 Social collaboration is one of the best ways to quickly build a fun and enthusiastic community online. People want to enjoy being part of a community, engaging with others in conversation and discussions, sharing and working together. People want to feel as though they offer value to a … Continue reading 5 Proven Tips to Build a Collaborative Community