Daily Archives: August 21, 2016

Taming the Last Frontier in Analytics and Marketing

by Craig Scribner Follow @craig_scribnerAugust 7, 2016 Not that many years ago, the field of data analytics was like the wild west, with stakeholders making their claims without considering how their interests should be governed within a wider community. But now, maverick analytics implementations are a dying breed. Tag Management Systems are here to provide … Continue reading Taming the Last Frontier in Analytics and Marketing

4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark

by Gillian SontzAugust 7, 2016 One of the most frustrating situations SDRs encounter when prospecting, is when a prospect agrees to a next step, and then “goes dark.” Despite numerous phone calls and email attempts by the SDR, the prospect remains unresponsive, leaving the opportunity “stuck” in the sales pipeline. Do not let unresponsive prospects … Continue reading 4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark

What is a Process? A Non-Boring Guide for Regular People

by Benjamin BrandallAugust 7, 2016 Processes are a lot more interesting than you’d first think. That isn’t some kind of joke — they’re interesting, I swear. Although they’re defined as “a collection of interrelated work tasks initiated in response to an event that achieves a specific result”, there’s a bit of a backstory that helps … Continue reading What is a Process? A Non-Boring Guide for Regular People