Daily Archives: August 11, 2016

Keep Customers Happy, and Increase Your Engagement Levels With SMS

by Leana Yang July 27, 2016 Follow @burstsmsJuly 27, 2016 Happy customers help businesses thrive. Keeping your customers in that prime happiness zone, however, can get quite pricey. That’s why it’s important to focus on smaller incentive campaigns, which you can manage more consistently. This is where my favorite user engagement tool comes in – … Continue reading Keep Customers Happy, and Increase Your Engagement Levels With SMS

Closing The Req: How HR Pros Can Speed Up The Contract Handling Phase [Infographic]

by Kathleen Smith July 27, 2016July 27, 2016 You’ve found the perfect candidate who’s gone through round after round of interviews with your team. Everyone loves the candidate’s cultural fit, skills, and experience. It’s time to make an offer so you can close the requisition and focus on other open reqs. But sometimes that last … Continue reading Closing The Req: How HR Pros Can Speed Up The Contract Handling Phase [Infographic]

9 new and semi-secret Facebook targeting options

Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider. Brad O’Brien on July 21, 2016   Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into a plethora of your … Continue reading 9 new and semi-secret Facebook targeting options

‘Click-To-Call’ Spending Estimated At Nearly $6 Billion

by Laurie Sullivan @lauriesullivan, July 27, 2016, 3:38 PM Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. The BIA/Kelsey report — Call Commerce: A $1 Trillion Economic Engine — examines mobile formats, how marketers take advantage of call commerce, and best practices to drive and track … Continue reading ‘Click-To-Call’ Spending Estimated At Nearly $6 Billion

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Brian Smith on July 27, 2016    Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his smartphone — or at least that’s how it must have … Continue reading Pokémon Go, augmented reality and the future of local marketing