by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
by VerticalResponse July 26, 2016 Follow @VR4SmallBizJuly 26, 2016 Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. Within an email, it can be an effective … Continue reading Spice Up Your Emails With Animated GIFs
by Russ Williams July 26, 2016July 26, 2016 Complexity theory – theory in which complex systems operate based on a hidden order of behavior. When applied to business, the complexity theory focuses on the company resembling an ecosystem or market rather than a mechanical system with planned parts and functions. Business owners apply the complexity … Continue reading How Complexity Theory Creates a Thriving Business
by Emily Ahlbum July 26, 2016 Follow @emagineusaJuly 26, 2016 For most marketers, when you hear the word “optimization”, you’re most likely inclined to think of SEO and the technicalities that come with it. However, at its core, the idea behind optimization is really quite simple: It’s making the best of anything. It’s about taking … Continue reading How to Use Social Media Optimization for Higher Visibility
by David Baker, Op-Ed Contributor, July 25, 2016 Anyone who has spent time in direct marketing for a brand knows there is no such thing as incremental budget. It’s a world of trade-offs — or, as a mentor of mine would always say, “What do we not do to make this happen?” You’d think … Continue reading Growth, Innovation And Increasing Budgets
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
by Colleen McKenna July 26, 2016 Follow @Colleen_InteroJuly 26, 2016 Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: … Continue reading Are You Social Selling or Just Pretending?
By John Stevens July 26th, 2016 Getting attention is one of the major challenges startups and small businesses face. You have a great business, solid products as well as long-term potential. However, you soon realize that you’re going nowhere without getting people to pay attention to you. Realizing how essential getting attention is, you … Continue reading 9 Mistakes That Leave Your Outreach Dead On Arrival
by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
by Nick Eubanks July 26, 2016 Follow @nick_eubanksJuly 26, 2016 How to Find and Engage Influencers to Amplify Your Content Marketing Influencer marketing is exploding. Instant access to an established and engaged audience is incredibly attractive to any marketer. When done right, influencer marketing campaigns deliver far more ROI as compared to SEM or paid … Continue reading How to Find and Engage with Key Influencers for Your Niche
