by Claude Harrington July 22, 2016July 22, 2016 As marketers, we’re always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes … Continue reading How Virtual Reality Marketing Can Help Your Brand
by Elisa Silverman July 22, 2016 Follow @ElisaKaphaJuly 22, 2016 A well-done case study is a fantastic, evergreen piece of content. No wonder they rank as the most effective form of written B2B content, and third most effective B2B content marketing tactic overall – just behind in-person events and webinars. Producing a case study requires … Continue reading How to Repurpose a Case Study (Plus 21 Specific Ideas)
by Arik Hanson July 22, 2016July 22, 2016 By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo). But, thanks to a new piece of functionality recently rolled out by Facebook, brands … Continue reading Why Aren’t More Brands Using Facebook 360 Photos So Far?
Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization. Rachel Lindteigen on July 22, 2016 Something I see clients struggle with regularly is the question, “Who should I trust … Continue reading Who should create your content?
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. Andy Taylor on July 22, 2016 Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant analyzing performance didn’t … Continue reading Three of the most important data segmentations for any Google paid search analysis
Out of 14 major web platforms, only Medium, Pinterest, Reddit, Twitter and Yahoo respond to Do Not Track requests, though not always. Tim Peterson on July 22, 2016 Earlier this week, Hulu updated its privacy policy to state that the digital video service now ignores Do Not Track requests sent by people’s browsers that, … Continue reading Hulu has joined this list of major platforms that ignore Do Not Track requests
by Lara Berendt July 22, 2016July 22, 2016 Believe it or not, your mobile website is the only version of your site some of your customers and prospects will ever see. In the United States this year, nearly one in 10 internet users will only go online with a mobile device. Fifty-one percent of consumers’ … Continue reading Great Website Design From Desktop to Mobile: 8 Business Websites
by Kevin Homer July 22, 2016 Follow @kevin_homerJuly 22, 2016 You’ve heard it before, and you’ll hear it again. A company’s online marketing presence is so critical in determining its success (or demise). It’s a competitive world up there, first impressions are everything, and you need to make sure your web presence is as strong … Continue reading 10 Tips to Determine if You Need a New Website
What’s a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer. Sanjay Dholakia on July 22, 2016 If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. … Continue reading Marketers: Stop, drop and build a digital hub
by Justin McGill July 22, 2016July 22, 2016 When it comes to prospecting and sending cold outbound email, sales enablement content is your best friend. Targeted collateral sets your cold outbound email apart by showing that you understand your prospects and what type of content matters to them. Sales enablement content is so important for … Continue reading How to Use Sales Enablement Content with Cold Outbound Email
