Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO. Greg Gifford on August 16, 2016 It’s time for my monthly column again, which means … Continue reading The secret to writing awesome local content
Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features. Jason Warnock on August 16, 2016 Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented … Continue reading What Pokémon Go can teach us about email marketing
by Darin Hammond Follow @darinlhammondAugust 16, 2016 Maximize Your Time Doing What You Excel At I run a small business that publishes content all over the web. I work from home and enjoy that luxury. As with all small businesses, I have ups and downs, but sales are increasing rapidly of late. The passion that … Continue reading Start Outsourcing, You Idiot
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
by Laila HowardAugust 15, 2016 Let’s be honest, you never remember anything like you remember a first. The first time you ride a bike. The first time you fall in love. The first time your infant takes a step. All of our firsts are breathtaking, messy and glorious. Your first job is no exception. That … Continue reading Lessons from Stephen Colbert’s #FirstSevenJobs
by Shirlene PickardAugust 15, 2016 According to a study by the Freelancers’ Union, there are more than 54 million freelancers in the US – and as the millennial generation starts to reach the full-adult working age, we will see more remote workers than ever. And, after all, it is only natural to see this happen … Continue reading Hiring Freelancers: The Absolute Basics Every Business Owner Should Know
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners. Ratko Vidakovic on August 15, 2016 The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as … Continue reading Why every digital advertiser should demand transparency
Columnist Nick Iyengar discusses three common issues with dashboarding projects and how to find a data visualization solution that satisfies all the stakeholders within an organization. Nick Iyengar on August 15, 2016 Dashboarding and data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to data … Continue reading Designing dashboards people will actually use
Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016 Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them
Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”?
