By Amanda Clark, Published November 12, 2014
Business owners, have you ever found yourself thinking: I should really send out a marketing e-mail to all the people on my e-mail list—but is now the best time?
When it comes to e-mail marketing, timing is certainly an important concern—but we’re here to tell you: The time to get busy with e-mail marketing is now.
The holiday season is fast approaching. People are shopping. They’re working to meet their year-end goals. They’re spending money. Their inboxes are becoming full with special offers, promotions, and ads—and you definitely want to have your brand right there in the mix.
How can small businesses make the most of their e-mail marketing efforts over the holiday season? Read on for some tips from the Grammar Chic, Inc. team.
- Grab your readers with a compelling headline! And keep experimenting with different subject lines right up until the end of the season. Divide your e-mail list into two or three groups, and send each group an e-mail with a different subject line. If one works resoundingly well, it’s worth reusing with the other groups; you might also keep it in mind as a template for future e-mails.
- Remember, though, not to use spammy words in your subject lines! Our thoughts on typical spam words can be found in this post. Note that holiday marketing clichés—Cyber Monday or Black Friday sales, for instance—will also get your messages tossed in with the spam. Avoid using those terms in your subject line.
- Make your e-mails top-heavy. Busy shoppers, receiving your e-mail on their iPhone or Blackberry, aren’t going to have the time or the patience to read 500 words of copy. Include the most significant information right there in the subject line and in the first two or three lines of text. The less scrolling people have to do to get to the point of your e-mail, the better.
- As ever, content is king. The best e-mails will have some eye-catching imagery—perhaps holiday-themed—paired with some brief but value-adding content. Make note of holiday promos and sales, and perhaps link to just a couple of your company blogs, as well.
- Don’t forget your call to action! It’s always essential, and at the holidays more than ever.
E-mail marketing should really be a year-round pursuit, of course, but there’s no time like the present to jump in or to redouble your efforts.
Business Articles | Business 2 Community
(316)
