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Mastering the art of goal setting in marketing operations

Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations

Traackr partners with Snap to boost influencer relationships

The influencer marketing platform will give brands direct access to the Snapchat creator community. Kim Davis on February 13, 2024 Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with … Continue reading Traackr partners with Snap to boost influencer relationships

Drift acquired by sales engagement platform Salesloft

Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Kim Davis on February 13, 2024 Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B … Continue reading Drift acquired by sales engagement platform Salesloft

AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads

AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads by Laurie Sullivan , Staff Writer @lauriesullivan, February 13, 2024 When Etsy’s internal research showed 71% of Americans admit to feeling anxious about giving gifts, the company developed a tool it calls Gift Mode, which debuted Jan. 24. Visitors to the site in search of a gift … Continue reading AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads