A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
Hi, Welcome Juan Ortiz — October 31, 2019 Follow @jcortiz22 As you get ready to launch your channel incentives campaign, you’ll want to give thought to how you’ll handle ongoing communications with your partner reps. The informational and motivational messages you send via email will have a significant effect on how well your partners engage … Continue reading Message with Meaning: Using Emails to Drive Engagement in Your Incentive Promotions
Take Your IVR System for Small Business to the Next Level
Jeff Slaughter — October 31, 2019 If your company is a small business with a big vision, you know it’s not easy to compete with the big boys. You have to be smart, nimble and creative to compete with their resources, manpower and budget. That’s true in all aspects of business but especially in your … Continue reading Take Your IVR System for Small Business to the Next Level
Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?
4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
Amanda Clark — October 30, 2019 Follow @GrammarChicInc Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to … Continue reading 4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
How to Retain Your High-Potential Employees
Darleen DeRosa — October 30, 2019 Follow @onpoint_llc Identifying and developing high-potential employees is an important part of an organization’s talent strategy. These employees represent the future leaders and innovators companies need to thrive in a disruptive and competitive business environment. Unfortunately, the characteristics of high-potential employees also make them difficult to retain. Their desire … Continue reading How to Retain Your High-Potential Employees
Tech Entrepreneur: From Side Hustle to Full Time Job [Infographic]
Brian Wallace — October 30, 2019 Follow @nowsourcing There’s never been a more perfect time than now to sell your knowledge online to earn an extra buck. Interestingly enough, the global e-learning market is expected to reach $ 400 billion by 2026, so using the technology you already know is a sure-fire way to secure … Continue reading Tech Entrepreneur: From Side Hustle to Full Time Job [Infographic]
Should Leaders Play Good Cop or Bad Cop?
Paul Keijzer — October 30, 2019 Follow @Paul_Keijzer The struggles of every leader are innumerable, from juggling ever changing priorities to managing people and their emotions. It’s an ever-changing landscape that one must traverse, and at times, the manager themselves have to wear multiple caps. The concept of Good Cop and Bad Cop is a … Continue reading Should Leaders Play Good Cop or Bad Cop?
6 Tips on How to Delegate Tasks at Work
Bilal Bin Saqib — October 30, 2019 Follow @bilalbinsaqib Photo by Campaign Creators on Unsplash While serving in an organization as a team leader, group leader or a manager, it is possible that you are loaded with work from time to time. This is where your team management skills will count in and you would … Continue reading 6 Tips on How to Delegate Tasks at Work
Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]
Jess Rozario-Ospino — October 30, 2019 Every year, my company, Animoto, conducts a survey of 500 marketers and 1,000 consumers to learn more about current social media marketing trends, how they’re impacting consumer purchase behavior, and the way brands communicate with their audience. This year’s results included a range of insights. For consumers, video was … Continue reading Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]
Startups Masquerading as Tech Firms is Not Paying Off For Investors
Daniel Payne — October 30, 2019 Last week The Atlantic published a piece about the bursting of the “not-come bubble”. They refer to the unicorn companies like Uber, Lyft, WeWork and Peloton which became overvalued by masquerading as tech firms. A few years ago, two major trends happened that in my mind, caused this bubble … Continue reading Startups Masquerading as Tech Firms is Not Paying Off For Investors
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