A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
9 Ways to Level Up Your Facebook Video Marketing
Hi, Welcome Welcome back Michelle Morgan August 1, 2020 Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. … Continue reading 9 Ways to Level Up Your Facebook Video Marketing
What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
Pam Aungst August 1, 2020 We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, … Continue reading What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
How to Use Personalized Video Marketing to Increase Your Engagement
Brad Smith July 30, 2020 The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to shop with brands that recognize them … Continue reading How to Use Personalized Video Marketing to Increase Your Engagement
How to Choose Wholesale Products to Sell on Amazon
Michael Ugino July 31, 2020 Maybe you want to build your own ecommerce business, maybe you’re in need of some extra income, or maybe you just want to scratch that entrepreneurial itch. Whatever your goal, you’ve probably heard that selling wholesale products on Amazon is a good way to make it happen. While this isn’t … Continue reading How to Choose Wholesale Products to Sell on Amazon
Building Your Website to Meet a Global Audience
Mikel Bruce July 31, 2020 We live in a global business climate, so unless your business is intentionally localized, your website will most likely have web visitors from around the world. If you aren’t considering those global visitors in the design & messaging of the site, you could be unknowingly creating a poor user experience, … Continue reading Building Your Website to Meet a Global Audience
How SEO Helped Businesses Survive COVID-19
Gemma Scarth July 31, 2020 When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled … Continue reading How SEO Helped Businesses Survive COVID-19
How Much Does It Cost to Build and Maintain a Website for Business?
Shardul Bhatt July 31, 2020 A website is one of the most important digital assets for any business. The high traffic on your site can easily bring in several inbound leads per month. Your website is indirectly a source of revenue generation for your business. But you already know that. If you have decided to … Continue reading How Much Does It Cost to Build and Maintain a Website for Business?
3 Digital Marketing Tools for Small Businesses
David Hunter July 31, 2020 Digital marketing isn’t rocket science. If you have the right tools, that is. Your digital marketing strategy will depend greatly on your overall business goals, but if you are just getting started — by moving an existing business online, starting your own business from scratch, or simply giving in (finally) … Continue reading 3 Digital Marketing Tools for Small Businesses
5 Factors that Define the New Normal After COVID-19
Lovepreet Dhaliwal July 31, 2020 Millions of jobs and companies have been staggered due to nationwide lockdown. Undoubtedly, the economy will rise again, and organizations will resume. In this, the overall recruitment industry is set to undergo changes post normalization and find a few innovative ways to attract, hire, and retain new talent. What I … Continue reading 5 Factors that Define the New Normal After COVID-19
5 Ways to Bounce Back From a Bad Business Reputation
Mike Kappel July 31, 2020 Your business’s reputation is a powerful thing. It can either be one of your greatest assets or one of your biggest liabilities. As a business owner, you’re probably well aware that reputations can take years to build, but only seconds to tarnish. And, rebuilding your business reputation can be difficult—but … Continue reading 5 Ways to Bounce Back From a Bad Business Reputation
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