A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Synergy — March 21, 2020 The government response to the spreading coronavirus has evolved rapidly, culminating in the passing of the Families First Coronavirus Response Act. Given that the language of the law measures nearly 20,000 words, it can be difficult to digest on your own. As your HR partner, its our job … Continue reading Understanding the Families-First Coronavirus Response Act
Paul Morris — March 21, 2020 Measuring the performance of your SEO strategies should not be confined to how well you rank on the search engine results pages (SERPs). Ranking on page one might bring you traffic, but it doesn’t mean those people are exploring the rest of your site or even enquiring about your … Continue reading Metrics that Matter: How to Measure SEO Performance
Julie Winkle Giulioni — March 21, 2020 I recently conducted a research study with Samantha Hupp and The Insight Advantage exploring issues related to women and career development today. We asked nearly 400 women to share their most frequently occurring self-limiting beliefs. Despite the broad age range of the subjects (23-70+), the data reflects surprising … Continue reading Sunk Time. Sunk Costs. Sunk Talent?
Veronica Krieg — March 21, 2020 The world we live in is demanding a remote workforce. And past trends show, as employees get more flexibility, they never want to give it back. Buffer’s State of Remote Work in 2020 report found that almost every employee who works remotely, a whopping 98%, want to continue remote … Continue reading How to Give Work from Home Call Center Agents the Support and Resources they Need to Keep Your Business Functioning at Its Best
Stuart Clark — March 21, 2020 A guide to updating your information in Google My Business, including changing your opening hours, editing your description and adding Google Posts. With the Coronavirus causing many businesses to temporarily close or reduce their opening hours, many people will turn to Google to check what businesses and services are … Continue reading How to Update Your Information in Google My Business
Sharon Crowley — March 21, 2020 Braveheart Sales Performance turns eleven years old on March 25. So, if you do the math you will realize that we started the company in 2009. Smack dab in the economic aftermath of the Great Recession. Sure, it was risky. But it seemed less risky at the time than … Continue reading Lessons from the Last Economic Crisis for COVID-19
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
Dan Moyle — March 20, 2020 Strategic planning. Blog article writing. Social media posts. Gotta make that video. Where’s the podcast? It’s tough being a marketing manager today. Partnering with the right marketing agency you can trust, who can help you become the marketing rock star you know you are, can help you save time … Continue reading Two Truths and a Lie: How to Save the Most Time Working with an Agency
Paul Keijzer — March 20, 2020 Companies are constantly struggling to embed a culture of innovation in their business since it has become an essential ingredient for success. Think of some of the most recognisable brands for a second: Apple. Google. Netflix. What do all these companies have in common? Yes, all these companies are … Continue reading How to Foster a Culture of Innovation at Work
Zach Watson — March 20, 2020 If you’re serious about organic traffic, you need to be writing long form content. Why? Because Google prefers long form content, and multiple studies have validated it. When Brian Dean analyzed over 1 million Google search results, the data showed the average length of content on the first page … Continue reading How (and Why) to Advertise Your Long Form Content on YouTube