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What 3,000 voice search queries tell us about the ‘Voice Search Revolution’

Hi, Welcome Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018   You may have heard a voice search revolution is upon us. It seems a new … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’

The Importance of Personalization for Financial Services [Infographic]

Katie Sweet — February 9, 2018 Follow @misskatiehrdy — February 9, 2018 Personalization is such a hot topic in the world of marketing these days. But personalization isn’t just another marketing buzzword — it’s a critical strategy for delivering a better experience for prospects and customers. Every person that visits your site, uses your app, … Continue reading The Importance of Personalization for Financial Services [Infographic]

Google: Pet-Related Keywords Driving Auto Searches

Google: Pet-Related Keywords Driving Auto Searches by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2018 As the old saying goes, pets are family. And Google’s search data clearly shows that consumers in the U.S. put their furry friends first when searching for car accessories. Dogs and pet-related search queries continue to rise, particularly in … Continue reading Google: Pet-Related Keywords Driving Auto Searches

Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries

Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2018 In one of the most important steps that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated technology sometimes referred to as sentiment analysis, which will provide the ability to understand the … Continue reading Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries

5 Simple Steps to Maximize the Results From Your Email Campaign

Rae Steinbach — February 8, 2018 — February 8, 2018 Email marketing can be one of the best tools for connecting with customers, increasing engagement, and building brand loyalty. A 2017 survey from the Direct Marketing Association showed that the average return on investment for email marketing is about $ 30 for every $ 1 … Continue reading 5 Simple Steps to Maximize the Results From Your Email Campaign