A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome David Hunter — October 2, 2019 Follow @DavidHunterErie Starting a business can be stressful, so why make it more stressful by not getting those online leads you desire? Search Engine Optimization (SEO) should be a priority for startup businesses because it encourages the online traffic that your startup business can benefit from. If … Continue reading 5 Local SEO Tips for Startups
Amanda Clark — October 2, 2019 Follow @GrammarChicInc There are a lot of people who are great writers, but that doesn’t mean they’re great at writing resumes. Everyone has their own strengths, and it’s important to know when to do something on your own and when to leave it in the hands of someone with … Continue reading Why You Should Think Twice About Writing Your Own Resume
Syed Balkhi — October 2, 2019 Follow @SyedBalkhi Webinars are a great way to demonstrate your expertise or promote your products to your audience. They also help your audience connect with you and they can boost engagement too. But creating your first webinar can be scary. What if you mess it up? What if nobody … Continue reading How to Hold Your First Successful Webinar
Colum Donahue — October 2, 2019 Why does spend management take up so much time? In theory, a process that’s important to such a wide variety of businesses should have been perfected long ago. Instead, it is often an inefficient and unreliable use of company time. This task takes up so much time that it … Continue reading Accurate Spend Management Goes Beyond Reconciling Invoices
Angela Ruth — October 2, 2019 Starting a company today is both harder and easier than ever before. It is more challenging because a larger number of opportunities have been capitalized on, and a greater number of people appear to be trying. It is easier, though, because more resources are available and the world is … Continue reading Thinking of Starting a Company? Here Are the 5 Best Resources For Getting Started
Mark Runyon — October 2, 2019 Follow @aspprogrammer Those of us who have been in the online dating pool know about vetting prospects. It doesn’t matter if you’ve developed a great rapport with someone. At some point, you have to ask yourself, “is this person going to boil my pet bunny?” Social media is obviously … Continue reading How Businesses Can Cultivate Their Online Profile to Attract Prime Job Candidates
Farahnaz Mohammed — October 2, 2019 Noticed your Instagram engagement plummeting recently? Likes not coming as easily as they used to? Comments less frequent? You’re not the only one. Across the board, influencers and social media managers have reported that their accounts have been seeing lackluster metrics, despite no changes in steady strategies. This might … Continue reading Instagram Engagement Strategies to Beat the Algorithm
Stefan Wolpers — October 2, 2019 Follow @StefanW TL;DR: Agile Workspace Means Choice Among a Diversity of Spaces If you want your organization to become agile, adding more whiteboards to the workspace will not suffice. You have to abandon the idea that the workspace is an assembly line for white-collar workers. You need to let … Continue reading The Agile Workspace: The Undervalued Success Factor
Lee Frederiksen — October 2, 2019 Follow @hingemarketing This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building … Continue reading Is Researching Your Clients and Prospects a Good Idea?
Here’s how to set effective growth goals – the kind that will make it easy to plan out and execute an effective marketing strategy. Jacob Baadsgaard on October 2, 2019 When it comes to marketing, most people aren’t in it for the planning sessions. While a few special people love planning things out, most of … Continue reading Are you setting reasonable goals for your business?