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Denied for a Small Business Loan? Consider Alternative Lenders

Tucker Mathis — July 17, 2019 Follow @https://twitter.com/finsync — July 17, 2019 Getting approved for a small business loan from traditional lenders or the SBA is difficult. A growing number of businesses are securing funding through online lenders. What do restaurants, auto parts stores and essentially all businesses have in common? They can’t survive for … Continue reading Denied for a Small Business Loan? Consider Alternative Lenders

7 Factors that Make a Successful Learning Culture

Patrick Weir — July 17, 2019 — July 17, 2019 Organizations increasingly finding that they need to upskill, reskill and new skill their employees to keep pace with evolving demands and remain competitive. That’s why so many organizations are embracing the concept of “learning culture”. Learning cultures allow organizations to proactively address the knowledge needs … Continue reading 7 Factors that Make a Successful Learning Culture

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan  @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Email and phone communications dominate conversational martech, but chat isn’t far behind

New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind

TV-focused brand budgets are more efficient when combined with YouTube and Facebook

You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook