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The Periodic Table of SEO Success Factors: 2017 edition now released

Hi, Welcome Mobile, direct answers & site speed factors gain greater weight. Danny Sullivan on June 13, 2017     Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have … Continue reading The Periodic Table of SEO Success Factors: 2017 edition now released

Incremental innovation: How to make big changes in your email program, one step at a time

Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle. Ryan Phelan on June 13, 2017   Marketers know they need to use data to get better results for their email programs, whether that … Continue reading Incremental innovation: How to make big changes in your email program, one step at a time

Facebook brings value metrics to campaigns to help advertisers target the best customers

New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017    One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers

Why Should You Improve Your Meta Descriptions? Because Google Says So.

Amanda Clark — June 12, 2017 Follow @GrammarChicInc— June 12, 2017 Here’s a lesson from SEO 101: When Google makes announcements or recommendations, it’s always best to listen. Believe it or not, Google tries to help Web developers, marketers, and small business owners thrive in their SEO efforts, and that includes all aspects, ranging from … Continue reading Why Should You Improve Your Meta Descriptions? Because Google Says So.