A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Storytelling on Instagram
Hi, Welcome Sahail Ashraf — August 11, 2019 — August 11, 2019 Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the … Continue reading Storytelling on Instagram
9 Things to Know About Facebook’s Libra
Larry Kim — August 11, 2019 Follow @larrykim — August 11, 2019 It’s been a month since Facebook announced its plans to launch a cryptocurrency called Libra in 2020, and ever since then everyone from Mark Cuban to President Trump has voiced an opinion. The dust has (somewhat) settled, and we’re excited to see how … Continue reading 9 Things to Know About Facebook’s Libra
Tips For Effective Email Marketing CTAs
VerticalResponse — August 11, 2019 Follow @VR4SmallBiz — August 11, 2019 Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to … Continue reading Tips For Effective Email Marketing CTAs
Diverse Companies Produce 19% More Revenue. How Can You Achieve It?
Amit Dua — August 11, 2019 Follow @https://twitter.com/duamit — August 11, 2019 When we talk about diversity at workplace, we generally associate it with a certain race, gender, ethnicity, or sexual orientation. It is seen as a narrow view towards diversity in various Human Resource Management courses taught in B-schools. Broadly, diversity is explained as … Continue reading Diverse Companies Produce 19% More Revenue. How Can You Achieve It?
Input, Output and Outcome
Khoa Doan Tien — August 11, 2019 — August 11, 2019 Many years ago, I questioned myself about what makes a software product successful and what makes it fail. In project management, I observed that even we deliver the project within budget, scope, and time, it still has the jeopardy to be failed when launching … Continue reading Input, Output and Outcome
How to Increase Ecommerce Conversion Rates
Peep Laja — August 11, 2019 Follow @peeplaja — August 11, 2019 If you run an ecommerce shop, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one … Continue reading How to Increase Ecommerce Conversion Rates
Best Practices For Your First Facebook Advertising Campaign
Cas Johnson-Villalobos — August 10, 2019 — August 10, 2019 Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following practices that successful ad campaigns have … Continue reading Best Practices For Your First Facebook Advertising Campaign
Why Customer Experience Management is Critical in Business [Infographic]
Stacey Rudolph — August 10, 2019 — August 10, 2019 Customer experience and success are proving to be very critical in today’s business world. As a matter of fact, nearly all customer experience and success leaders believe that customer experience management has an impact on business. According to Invespcro, customer experience will overtake product and … Continue reading Why Customer Experience Management is Critical in Business [Infographic]
Add Value, Not Noise
Mason Pelt — August 10, 2019 Follow @masonpelt — August 10, 2019 Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re … Continue reading Add Value, Not Noise
Finding Investors Using Digital Marketing
Jim Anthony — August 10, 2019 Follow @JimSoMark — August 10, 2019 It’s not rocket science. Emerging growth companies and hedge/venture funds need to find investors. While there are many ways to do this, the process can be streamlined. Digital marketing is a great way to use analytics to identify potential investors. I will give … Continue reading Finding Investors Using Digital Marketing
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