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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

Elise Dopson — April 8, 2019 Follow @elisedopson — April 8, 2019 Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). Your knowledge, in other words, can become … Continue reading The “Curse of Knowledge”: How Expertise Can Hurt Marketing

Could Your Business Be Leading You Towards Burnout? Do a Self-Assessment Using the 5 Stages of Burnout

Melissa Ingold — April 8, 2019 Follow @timefreedombiz — April 8, 2019 Since we’re all talented, driven business owners around here, we know that being an entrepreneur can be tiring, overwhelming, and challenging. In fact, in the U.S., 45% of entrepreneurs are more likely than other workers to report experiencing stress a lot of the … Continue reading Could Your Business Be Leading You Towards Burnout? Do a Self-Assessment Using the 5 Stages of Burnout

For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

Fynn Glover — April 5, 2019 — April 5, 2019 How are you marketing your growing ecommerce brand? Chances are, your biggest marketing focus is using product ads to acquire new customers. But if you’re more preoccupied with driving short-term sales than consciously building your brand, you’re doing your business a huge disservice. That’s not … Continue reading For the $1M Ecommerce Business, Brand Drives Demand (Not the Other Way Around)

6 Secrets to Competing with Big Business Without Spending Too Much

6 Secrets to Competing with Big Business Without Spending Too Much For small business owners, the thought of competing with industry giants may seem daunting. With their extravagant marketing efforts, bulk purchasing power, and unlimited working capital, it’s no wonder why larger enterprises usually overshadow small businesses. While competing with bigger companies seem intimidating, it’s … Continue reading 6 Secrets to Competing with Big Business Without Spending Too Much

How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review

How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review A drip campaign is a tool that sends automated triggered emails to people in order to nurture them and convert them into customers. The system works in a pretty simple way: it sends messages to prospects repeatedly according to the set time, triggers (user … Continue reading How To Use Automation Email Marketing Tools: Snov.io Drip Campaigns Review