A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Welcome back Daniel Hopper — May 15, 2020 Welcome to another Blog. This week, I am going to discuss ten ways you can market your business online for free… or little cost. I will mention some programs that for a small investment can make your job easier and help you produce better marketing … Continue reading How to Market Your Business Online for Free! (Or Little Cost)
Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital
Bobi Seredich — May 15, 2020 These last few months have shown us how quickly our world can change. The ability to be adaptable and flexible has taken on a new perspective. Information, plans, teams, and customers have shifted at a dizzying pace, accompanied by a higher level of fear and anxiety. Managing work stress … Continue reading Managing Work Stress in a Changing World
Michael Ugino — May 15, 2020 Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a … Continue reading Follow These 5 Steps to Optimize Your Google Product Categories
Julie Winkle Giulioni — May 15, 2020 I was speaking with a colleague recently who said, “If I hear or read ‘these uncertain times’ once more, I’m going to scream!” And now, everywhere I turn, I’m aware of these words as well – in the news, business articles, podcasts, and advertising. While there’s no argument … Continue reading What is Certain During These Uncertain Times?
Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’
Shobha Ponnappa — May 14, 2020 Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites … Continue reading Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce
Stacey Rudolph — May 14, 2020 Obviously subscriptions models are much older than the advent of internet. The most common ones being monthly magazine and newsletter article subscription. However, ecommerce subscription models are relatively new, but they are becoming very popular, thanks to their ability to improve customer engagement and increase conversion rates. According to … Continue reading 4 Reasons Why E-commerce Subscription Services Are Growing [Infographic]
Live Video Captioning Will Change Google Search Optimization by Laurie Sullivan @lauriesullivan, May 14, 2020 Search engines can’t crawl the actual video to optimize positioning in search results, but they can crawl the text in the video when there is a transcription of the audio or captions. While it is not guaranteed, if content creators want … Continue reading Live Video Captioning Will Change Google Search Optimization