A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Welcome back Focus on CTV and pre-roll advertising while implementing multiple methods of measurement. Rodric Bradford on October 16, 2020 While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video … Continue reading Video advertising: tips on strategy
Jeremy Moser October 16, 2020 Most businesses claim that improving load times and site speed is about as pleasant an experience as having their teeth pulled. And, often, the process of improving a website’s load times feels as tedious and time-consuming as pulling teeth. If this sounds like your approach to site speed SEO, we’re … Continue reading Why Load Times are Critical for SEO (and What to Do)
Do Consumers Want To See COVID-19 Mentioned In Holiday Ads? by Laurie Sullivan , Staff Writer @lauriesullivan, October 15, 2020 Despite the impact of COVID-19 on consumers’ lifestyles in the U.S. during the past several months, they are still looking forward to the holiday season, with 64% reporting they are just as — or more — … Continue reading Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Kellie Wong October 16, 2020 Does the term “employee burnout” sound vague to you? The World Health Organization (WHO) considers it so serious that they added it to their Classification of Diseases (ICD-11) in 2019. While WHO clarified that it is not technically a medical condition, employee burnout signs appear often enough in practitioners’ offices … Continue reading 5 Employee Burnout Signs to Look Out For
Jeff Previte October 15, 2020 The ecommerce sector continues to soar. Since 2007, ecommerce has been on an upward trajectory rivaled by few other industries in modern history. From a start around $ 30 billion in 2007, ecommerce is now projected to hit $ 5 trillion worldwide by 2021. That’s a lot of opportunity for … Continue reading The 10 Best Ecommerce Website Designs for 2021 (+ Tips for Creating Successful Ecommerce Sites)
Victoria Taylor October 15, 2020 As social media for business has grown over the past couple of years. Social media platforms like Instagram give brands leverage with their algorithm due to high engagement levels. It’s no wonder the term “best time to post.” After all, posting at the best time is one of the many … Continue reading The Best Time to Post on Instagram & Best Posting Practices to Follow
Steve DiGioia October 15, 2020 Is your glass half-full or half-empty? Are you a positive influence or one of negativity? Do you sugar-coat things or get straight to the point? What do you do to get ahead of others and separate yourself from the competition? Much can, and has, been said about the best way … Continue reading What Do You Do To Get Ahead?
Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing
Thomas Griffin October 15, 2020 Pinterest and holiday marketing make a perfect pair. This image-based platform is a top tool to help you grow your business during the holiday season. In this post, I’d like to share ways to leverage Pinterest. As we go through the following sections we’ll look at why Pinterest shines as … Continue reading How to Leverage Pinterest During the Holiday Season
Zad El-Makkaoui October 15, 2020 The events of the past 8 months have only added to the complexities of life and the stress of the work environment. Employers and employees across the globe met the transition from in-person to remote work with mixed emotions. Our collective recent experiences have changed the way we work and … Continue reading How Attending to the 5 Elements of Wellbeing Will Make You More Productive at Work