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Chatbots could drive $112 billion in retail sales by 2023

Hi, Welcome Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Jennifer Videtta on May 10, 2019 As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales … Continue reading Chatbots could drive $112 billion in retail sales by 2023

54 Top eCommerce KPIs to Monitor for Max Success

Nicole Blanckenberg — May 9, 2019 Follow @https://twitter.com/NicoleBlancken — May 9, 2019 So many eCommerce Key Performance Indicators (KPIs), so little time! Data is an online business’s best friend, guiding you to more traffic, sales, customer service and marketing opportunities and pointing to key gaps in your strategies. Yet, so many eCommerce entrepreneurs aren’t using … Continue reading 54 Top eCommerce KPIs to Monitor for Max Success

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors

Version 5.2 of WordPress includes new website health check features, PHP error protection, new dashboard icons and more. Amy Gesenhues on May 8, 2019   WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more robust tools for identifying and fixing configuration issues and fatal … Continue reading WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors

What Your Business MUST Be Doing to Stand Out on Social Media

Kaitlyn Hammond — May 9, 2019 — May 9, 2019 With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for … Continue reading What Your Business MUST Be Doing to Stand Out on Social Media

Reducing Bias in Your Hiring Process to Increase Workplace Diversity

Samar Birwadker — May 9, 2019 Follow @samarbee — May 9, 2019 Reducing bias in your hiring process to increase workplace diversity isn’t something that will quickly be solved overnight. It first requires an understanding of what bias means and how your hiring process contributes to humans’ natural biases. Let’s begin by defining bias, then … Continue reading Reducing Bias in Your Hiring Process to Increase Workplace Diversity