Hi, Welcome Kyle James — June 1, 2018 — June 1, 2018 TayebMEZAHDIA / Pixabay Launch day of a new website can be a stressful or exciting event. In my experience launching more than a hundred websites, staying stress-free really comes down to being prepared and understanding all the steps that go into a successful … Continue reading 9 Things to Double-Check on Launch Day of Your Newly Redesigned Website
Miranda Marquit — June 1, 2018 — June 1, 2018 ribkhan / Pixabay If you’re anything like me, your email inbox tends to be full of things you don’t want to deal with. However, keeping that email inbox under control is essential. Otherwise, you could find yourself struggling and spending more time than planned to … Continue reading 3 Strategies for Keeping Your Email Inbox Under Control
Kristen Dunleavy — June 1, 2018 Follow @KristenWritesIt — June 1, 2018 Even veteran email marketers probably feel some trepidation when they finally send the message they worked so hard to perfect. While a mistake in a single email is not likely to doom your campaign, it’s natural to worry that you might have missed … Continue reading 8 Questions to Ask Yourself Before You Hit Send
By Victoria Klochkova June 1st, 2018 As broadband connections get more affordable and widespread and the quality of mobile Internet grows, video content becomes an integral part of the online experience – and it means that video marketing also becomes an inherent part of marketing strategy. According to statistics gathered in December 2017, 81 percent … Continue reading Top Video Marketing Techniques in 2018
Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities. Evan Magliocca on June 1, 2018 Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. … Continue reading I’m a customer. Please get to know me.
Visual Brand Demolition? Think First by Douglas Eymer , Columnist, May 31, 2018 As a seasoned professional visual brand builder, I have been both an accomplice and observer of the unnecessary destruction of a company’s visual brand identity. In my early years, as I scratched and clawed my way up the graphic design ladder when … Continue reading Visual Brand Demolition? Think First
Astrid Hoover-Batt — May 31, 2018 — May 31, 2018 Social media is essential your company’s success Is there a way to ensure your business will take off on social media? Unfortunately, there are no definite answers. However, we do have some quick tips to make sure your company can start off on the right … Continue reading How to Spotlight Your Growing Business on Social Media
Marketers Of The Future: Specialists Vs. Generalists by Wayne St. Amand , Columnist, May 31, 2018 It’s no wonder marketers’ heads are spinning. Today’s always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to … Continue reading Marketers Of The Future: Specialists Vs. Generalists
David Libby — May 31, 2018 Follow @davidlibby— May 31, 2018 A B2B technology client had a content calendar that showed what content assets were either in production or were slated to be published online. However, the calendar wasn’t full. This posed a problem for the social media marketer. When addressed, the head of content … Continue reading Are You Posting Too Much on Social Media?
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails ope Gisele Navarro on May 31, 2018 In the world of link building, few things are more frustrating than spending hours sending carefully crafted emails to people and … Continue reading How to create catchy, effective subject lines for link outreach