A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Chris Christoff — November 29, 2019 Follow @chriscct7 How much attention and research do you put into your calls-to-action when crafting a landing page? If your answer is that you quickly come up with the elements that make up a CTA and stick it on the page, you probably have a difficult time … Continue reading How to Create High-Converting CTAs For Your Landing Page
Dave Brock — November 30, 2019 Follow @davidabrock Long time followers will know that I’m obsessed with the concept of micro-improvements. The concept of getting 1% better each day, leads to huge gains over the year. I’ve reviewed my process on micro improvements in past posts. I sit down at the end of each day … Continue reading Designing “Good Days”
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season
Kylle O’Sullivan — November 26, 2019 Thought leadership has become a buzzword in recent years. It’s often a term thrown around as many companies look to build thought leaders within their organizations. It’s not only the individual who benefits from thought leadership, but the companies behind them. Thought leaders can provide a platform and raise … Continue reading Breaking Through the Buzz of Thought Leaders
Max Palmer — November 26, 2019 As a business owner, I’m sure that you’re juggling a million different tasks. That’s why you need a calendar tool to remind you of key appointments, events, and deadlines. A calendar can also keep you organized when it comes to other important business tasks, such as when to bill … Continue reading 8 Calendar Tools Your Business Should Use
David DeCorte — November 26, 2019 When I outlined the most commonly-asked questions about the Visa Claims Resolution initiative last September, I briefly touched on a tool called Visa Merchant Purchase Inquiry, or VMPI. This plugin enables banks and eCommerce merchants to quickly and easily resolve transaction disputes before they become chargebacks. As a merchant, … Continue reading Visa Merchant Purchase Inquiry: Everything You Need to Know About the Dispute Tool
From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Jennifer Cannon on November 26, 2019 Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also … Continue reading Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019 B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
Robbin Schuurman — November 26, 2019 What is a Subject Matter Expert? The Subject Matter Expert or SME is the expert in telling you how stuff works. Product Owners that favor this stance are a blessing and a curse. When you bring relevant domain knowledge to the Scrum Team, they can make more informed decisions … Continue reading The Subject Matter Expert (A Misunderstood Product Owner Stance)
Kaleigh Bulford — November 26, 2019 With the launch of Google Stadia upon us, there’s been a lot of questions. Will Stadia change gaming as we know it? Is the launch catalog robust enough? And is this thing even going to work? While these are valid questions, I’ve been thinking about something else — how … Continue reading Is Google Stadia the Next Ad Platform?