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Learn Fast – The New Mantra for Enterprise Growth Hacking

Curt Kaneshiro — May 11, 2018 — May 11, 2018 TeroVesalainen / Pixabay From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize … Continue reading Learn Fast – The New Mantra for Enterprise Growth Hacking

10 Marketing Lessons You Can Learn from Apple [Infographic]

Andrew Gazdecki — May 10, 2018 Follow @biznessapps — May 10, 2018 If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches. The backbone of Apple’s enviable marketing strategy is simplicity. This is … Continue reading 10 Marketing Lessons You Can Learn from Apple [Infographic]

Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?

Adam Oldfield — May 10, 2018 Follow @force24 — May 10, 2018 A recent article on Forbes.com revealed that B2B customers progress more than 70% of the way through the decision-making process before engaging a sales representative. For many organisations, this will have made for a frightening read. And the immediate, almost knee-jerk reaction, will … Continue reading Overcoming the B2B Conversion Hurdle – What Are Digital Marketers Missing?

Referral Program vs Affiliate Programs: Which is Right For You?

Megan Mosley — May 10, 2018 Follow @ReferralRock — May 10, 2018 Digital marketing comes in many forms, but two often cause confusion – referral programs and affiliate programs. Are the two really that different? Yes, they are. Here’s why. Referral Programs Versus Affiliate Programs Referral programs A referral program gives current customers and users … Continue reading Referral Program vs Affiliate Programs: Which is Right For You?