A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to Receive Payments from Clients Securely
Hi, Welcome Taylor Gordon — June 12, 2019 — June 12, 2019 You’ve done the job and now you’re itching to get paid—not so fast. In the scurry to get paid it’s important that you still remember some basics about secure payment. Fraud is rampant online and it pays to be safer than sorry. Here … Continue reading How to Receive Payments from Clients Securely
1-800 Contacts Takes Fight Over Search Ads To Appellate Court
1-800 Contacts Takes Fight Over Search Ads To Appellate Court by Wendy Davis @wendyndavis, June 12, 2019 Contact lens retailer 1-800 Contacts is blasting a “short-sighted” Federal Trade Commission decision that the company’s efforts to police the use of its trademark in search advertising violated antitrust law. “The Commission’s process for assigning antitrust liability was … Continue reading 1-800 Contacts Takes Fight Over Search Ads To Appellate Court
Why Do Customers Buy From Your Competitors? Because They Can
Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can
Simple Simon Says…
Michael J. Katz — June 10, 2019 Follow @MichaelJKatz — June 10, 2019 I got a call on Monday from Laurie at Midsize Consulting Firm (not their real name). She said, “I know you only do email newsletters, but we like your writing. Can you recommend somebody like you who could help us develop other … Continue reading Simple Simon Says…
Social Media Marketing Tips for Maximum Exposure
Jessica Vionas — June 12, 2019 — June 12, 2019 Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. And it’s become a cornerstone of both inbound marketing and more traditional marketing. Tools like HubSpot make publishing on social … Continue reading Social Media Marketing Tips for Maximum Exposure
5 Ways to Determine Culture Fit
Samar Birwadker — June 12, 2019 Follow @samarbee — June 12, 2019 When searching for a new member to join your team, determining cultural fit is one of the most important aspects of hiring, no matter the role level. In addition to considering candidates based on their experience and qualifications, finding an applicant who expresses … Continue reading 5 Ways to Determine Culture Fit
How to Boost E-commerce Sales With The Power of Data
Aby League — June 12, 2019 — June 12, 2019 You have an appealing website and a strong social media presence. But why are you not earning more? Where do 1.6 billion online consumers spend their money? If you want more peaks than valleys, you have to pay attention to research and data. E-commerce data … Continue reading How to Boost E-commerce Sales With The Power of Data
7 Game-Changing Facebook Ad Strategies for E-commerce
Martin Ochwat — June 12, 2019 Follow @https://twitter.com/mpochwat — June 12, 2019 Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. The good news … Continue reading 7 Game-Changing Facebook Ad Strategies for E-commerce
Why Scrum Is Awesome for Project Managers
Stephanie Ockerman — June 12, 2019 Follow @thetravelchica — June 12, 2019 “I am a project manager. What is my role now that we are moving to Scrum?” This is a common question in my Professional Scrum classes. It often comes up right after we discuss that there are three roles in Scrum, and project … Continue reading Why Scrum Is Awesome for Project Managers
How to Activate Affiliates For Independence Day
Robert Woo — June 11, 2019 — June 11, 2019 How to activate affiliates for Independence Day. The most American of holidays is just around the corner. No, not Amazon Prime Day, though that’s also usually in July so we can understand the confusion. It’s the 4th of July break that’s full of overeating and … Continue reading How to Activate Affiliates For Independence Day
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