A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Welcome back Dave Brock June 7, 2021 I was participating in a webcast recently. One of the speakers pose an intriguing and important question, “Do you have a daily learning objective?” The response from the audience was predictable, a minority of the participants had a formal objective. Some had good intentions, the majority … Continue reading Do You Have a Daily Learning Objective?
Kelly Groover June 7, 2021 You’ve decided to create a company newsletter. Awesome! Now what? If you’re wondering what’s next, don’t worry. We’ve curated a list of tips from our design team to help you raft a winning email newsletter. We’ll cover everything from CTA tricks to ADA compliance. Let’s jump in. The Basics When … Continue reading Tips For Stunning Email Newsletter Designs
Arik Hanson June 7, 2021 I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? … Continue reading Are Impressions the New Engagements in Social Media Marketing?
Mukesh Gupta June 7, 2021 One of the skills that all of us need to develop as we want to be and behave like a leader is to develop the skills of an improv actor. The foundational aspect of any improv actor is the ability to be fully present in the moment and respond to … Continue reading Being a Leader is Like Being an Improv Actor
Angela Hausman, PhD June 2, 2021 Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with advertising directed at their interests as homemakers. Yet, when it comes to digital advertising and your own website video advertising isn’t utilized very often, to the … Continue reading Video Advertising: Why You Should Add Video to Your Campaigns
Anand Srinivasan June 2, 2021 Shopify is by far the most popular eCommerce platform today, used by more than 1.7 million merchants worldwide. A big reason for its popularity is the sheer number of third-party apps that are available for Shopify. Today, there are nearly 6000 apps on the Shopify App Store that let you … Continue reading The 10 Best Product Review Apps for Shopify
Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much
Sergio Fetter June 4, 2021 The ability to focus is crucial in many aspects of life and a key element in your life’s achievements. But, in today’s connected world, staying on task can be challenging. So building a mental focus might be a far-fetched idea. But there are ways to improve your focus. Many areas … Continue reading How to Improve Your Ability to Focus
Chris Christoff June 6, 2021 Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. After all, it’s one of the most effective platforms for attracting new leads and converting … Continue reading 3 Powerful Tips to Make Your Social Media Marketing More Effective
Is Employee Monitoring Software A Necessity In A Modern Workplace? Employee management software is a catch-all word for various automated tools that can help company managers and HR practitioners improve their employee supervision capability. You can customize the tech options to specific workforce settings to allow employers greater leverage over how their workers spend their … Continue reading Is Employee Monitoring Software A Necessity In A Modern Workplace?