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5 Tips for Creating Socially Responsible Companies

Hi, Welcome Bonnie Harris — February 2, 2017 Follow @waxmarketing— February 2, 2017 “The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible companies are gaining currency in the business world. Civic-mindedness and ethical concerns … Continue reading 5 Tips for Creating Socially Responsible Companies

How to Measure the Impact of Online Media on Offline Conversions

Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions

!5 Things You Need To Know About Programmatic Native

15 Things You Need To Know About Programmatic Native by Tobi Elkin, Staff Writer @tobielkin, February 1, 2017 This article originally appeared on NAI’s blog and has been reprinted here with permission. Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course “native” means different things to different people, and … Continue reading !5 Things You Need To Know About Programmatic Native

Three paid social features you need to try in 2017

Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Brad O’Brien on February 2, 2017   tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve determined your … Continue reading Three paid social features you need to try in 2017

How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested

Ben Mulholland — February 1, 2017 — February 1, 2017 We need to find email addresses for the launch in 2 weeks – about 400 should do. Damn… Nobody likes to hear that the next week of their time will be spent researching, selecting, and verifying hundreds of email addresses. It’s boring enough to make … Continue reading How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested