Hi, Welcome Susan Gilbert — May 8, 2017 Follow @SusanGilbert— May 8, 2017 Not all Website Hosting Companies are Created Equal If you are considering the development of a professional website then don’t underestimate the importance of a good web hosting service. This not only affects your online visibility — it can also have an … Continue reading How to Select a Good Website Hosting Company
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. Dave Davies on May 8, 2017 I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily … Continue reading 3 logical myths about rankings that can destroy a business
Chris Zawisza — May 8, 2017 — May 8, 2017 At Growbots, we came across the Jobs to be Done (JTBD) framework more by accident than on purpose. Despite that, it has become, in our eyes, the best and most actionable way we have found to define our customers. Our need to do so started … Continue reading Jobs to Be Done: Use Your Job Story to Improve Outbound Sales In 3 Steps
James Scherer — May 8, 2017 — May 8, 2017 This is an official reminder to all sons, daughters and partners out there: Mother’s Day is coming soon. For marketers (at least the smartest ones out there) this means one thing – an opportunity for sales. Anytime you can capitalize on a topical, current event, … Continue reading 20 Successful Mother’s Day Contest Ideas You’ll Love
Harvey Deutschendorf — May 8, 2017 Follow @theeiguy— May 8, 2017 “The simple act of paying positive attention to people has a great deal to do with productivity.” ~ Tom Peters It is one of management’s greatest nightmares. One of their finest people has suddenly turned cold. The person who did more than their share … Continue reading 7 Steps to Take When a Star Employee Disengages
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
Donna Duncan — May 8, 2017 Follow @beseenontop— May 8, 2017 Security is a top priority for Google and a growing concern for savvy Internet users. HTTPS (HyperText Transfer Protocol Secure) uses encryption and authentication to protect the integrity and confidentiality of data shared between two Internet devices. Google is pushing hard for website owners … Continue reading HTTP to HTTPS Conversion: An Easy-To-Use Excel Checklist That Protects Your SEO Investment
Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies. Grace Kaye on May 8, 2017 Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest … Continue reading If you want to deliver relevant ads, you’ve got to get better at using data
Jenny Stilwell — May 8, 2017 Follow @jennystilwell— May 8, 2017 I was once asked by one of our Corporate Sales Managers to attend a client meeting with our then largest customer. I thought I was meeting with the client and one of their team, so there would be four of us with me and … Continue reading My Worst-Ever Client Meeting and What I Learned
Tom Farrell — May 5, 2017 — May 5, 2017 About A/B Testing In the simplest possible terms, A/B testing is the process of serving two or more alternative variants in user experience, to otherwise identical audiences, and then establishing which ‘works’ most effectively according to agreed criteria. It is, of course, an incredibly powerful … Continue reading Building An A/B Testing Team and Culture
