Hi, Welcome Kayla Sloan — June 4, 2018 — June 4, 2018 When email first gained popularity about twenty plus years ago, the business world quickly realized its value. Sending nearly instantaneous messages to colleagues they could read at their convenience was a major time saver. Of course, over time email systems have evolved and … Continue reading How to Make Your Emails More Effective
Liz Kislik — June 4, 2018 Follow @lizkislik — June 4, 2018 No matter how high our hopes are for a newly promoted manager, things often go remarkably wrong. Sometimes it’s the new manager’s attitude or belief. For instance, I’ve worked with a previously responsible employee who viewed his promotion as justification to stop handling … Continue reading 5 Things to Do If Someone You Just Promoted Messes Up
David Hoos — May 31, 2018 Follow @davidhoos — May 31, 2018 Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – … Continue reading A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing
Susan Gilbert — June 1, 2018 Follow @SusanGilbert — June 1, 2018 Growing a fan base on Facebook can no longer be one without the help of advertising. But there are apps that can help you to reach more people in your target market. Would … Continue reading Use These Facebook Apps To Help Grow Your Page
Megan Mosley — June 3, 2018 Follow @ReferralRock — June 3, 2018 Why do some customers choose your business over others? How is it that some companies get shared on social media while yours gets no love? Why do some customers refer friends while others don’t? A new model of approaching our customer relationships may … Continue reading 8 Hidden Benefits of Social Currency that Grow Businesses
Ron Chatterjee — June 3, 2018 Follow @ronc4u — June 3, 2018 Frankly, speaking this action was a warranted one. Aggressive and abusive email marketing tactics had become quite rampant and even I, from a consumer’s point of view, used to get irritated with the flurry of messages being bombarded from all corners of the … Continue reading Email Marketing Under GDPR: What You Need To Know
Kevin George — June 3, 2018 Follow @imkevin_monk — June 3, 2018 An image is to a description is what spices are to a dish. Both enhance the experience one has when enjoying either. Communication has vastly been visual over the time. Early man used to paint in caves, early rulers and monarchs were immortalized … Continue reading The Ultimate Guide to Images in HTML Email
Jessica Mehring — June 1, 2018 Follow @horizonpeak — June 1, 2018 Data is persuasive stuff. It lends authority to the marketing content you write, increases your (and your company’s) credibility as an expert, and can even convert skeptics into believers. In fact, a recent Buzzsumo report found that original research (i.e. data you gather … Continue reading Content Types: Infographics
The Trap of Inconsistent Data for Business Leaders Importance of Data to Business Leaders Business leaders need data from their sales and operations teams to present business strength and competitive edge against competitors. The type of business define how leaders address and position the current products line to make more sales and acquire new clients. … Continue reading The Trap of Inconsistent Data for Business Leaders
Search Is Back, And It’s Eating Display’s Lunch by Sean Hargrave , Staff Writer, May 31, 2018 Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB … Continue reading Search Is Back, And It’s Eating Display’s Lunch
