Latest Posts

How retailers can avoid the 9 biggest pitfalls of Facebook advertising

Hi, Welcome Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement. Mike Farrell on July 15, 2019 Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has … Continue reading How retailers can avoid the 9 biggest pitfalls of Facebook advertising

How To Run a Meeting That Won’t Waste Your Time (Our Top 9 Tips)

Katy French — July 15, 2019 — July 15, 2019 StartupStockPhotos / Pixabay Let’s be real. We’ve all lost hours of our lives to pointless meetings. You know the ones we’re talking about, where one person drones on while another mindlessly checks email and nobody brings any ideas to the brainstorm. We’ve all been there … Continue reading How To Run a Meeting That Won’t Waste Your Time (Our Top 9 Tips)

How Often Should Your Agency Meet With Clients?

Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?

Designing for Conversion—The Power of a Good Landing Page

Designing for Conversion—The Power of a Good Landing Page

Designing for Conversion—The Power of a Good Landing Page pixabay Within the framework of digital marketing, conversion centered design (CCD) is a term applied to the practice of designing a web page with the goal of motivating visitors to take a specific action. CCD is focused on increasing conversions by using various triggers and design … Continue reading Designing for Conversion—The Power of a Good Landing Page

The One Leadership Secret That Will Make You a Better Boss Today

Paul Keijzer — July 15, 2019 Follow @Paul_Keijzer — July 15, 2019 geralt / Pixabay Although it’s not usually discussed as a leadership quality, this one tool is exactly what most leaders need to succeed. Having worked with hundreds of top performing leaders worldwide, I’ve noted a common trait among them. Great leaders always have … Continue reading The One Leadership Secret That Will Make You a Better Boss Today

Need a Separate Email Address for Your Job Search? Yes—And Here’s Why

Amanda Clark — July 15, 2019 Follow @GrammarChicInc — July 15, 2019 dkiessling / Pixabay Of all of the things you might be worrying about when it comes to your job search, should your email address be one of them? Yes. Yes, it should. This tiny piece of contact information plays an essential role in … Continue reading Need a Separate Email Address for Your Job Search? Yes—And Here’s Why

The Bare Minimum Guide to Digital Marketing

Erika Dickstein — July 14, 2019 Follow @springinsight — July 14, 2019 If you search for “digital marketing tips,” you’ll find approximately one quintillion online resources. Most of them highlight how quickly things change, the importance of staying on top of your organization’s marketing efforts, and almost without fail these resources end by trying to … Continue reading The Bare Minimum Guide to Digital Marketing

Top Benefits That Automating Procurement Management Offers

Suresh Sambandam — July 14, 2019 — July 14, 2019 Procurement, or the process of purchasing and paying for goods and services an organization needs to carry out its business operations, is an essential component of virtually all businesses. Therefore, the efficiency of the procurement process has the potential to have a big impact on … Continue reading Top Benefits That Automating Procurement Management Offers