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48 Instagram Accounts to Follow for On-Demand Inspiration

48 Instagram Accounts to Follow for On-Demand Inspiration

Hi, Welcome by Emelina Spinelli Follow @ecspinelliSeptember 11, 2016 We all need inspiration. Most people can’t just pull it out of thin air. Inspiration often comes from “stealing like an artist.” So steal away! I’ve compiled a list of my favorite go-to Instagram accounts for incredible inspiration, on-demand. A Beautiful Mess ☀ @runnerkimhall #ABMlifeissweet A … Continue reading 48 Instagram Accounts to Follow for On-Demand Inspiration

Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences

by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences

4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page

4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page

by Bonnie Harris Follow @waxgirl333September 11, 2016 Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing pages that contain information about this city. Most importantly, however, you’d want these landing pages to … Continue reading 4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page

5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls

by Gina BottiSeptember 11, 2016 The secret’s out: People engaging with social media ads on their smartphones convert by calling. Facebook and social advertising will generate 12 billions of phone call conversions to US businesses this year. And that number is expected to grow by nearly 200% to over 36 billion calls in 2019. This … Continue reading 5 Facebook Ad Targeting Tips to Help Digital Marketers Drive Phone Calls

3 Essential Technology Shortcuts for Your Small Business

3 Essential Technology Shortcuts for Your Small Business

by John Oechsle Follow @hjoech September 11, 2016   Swiftpage CEO John Oechsle offers small business technology shortcuts for small business owners. It’s never been a better time to own a small business—for never before have small businesses been able to better leverage enterprise-level technology, at a fraction of the time and expense required for … Continue reading 3 Essential Technology Shortcuts for Your Small Business

2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips

by Grant Thomas Follow @gsthomas22September 11, 2016 The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer’s total annual revenue. On … Continue reading 2016 E-Commerce Holiday Promotional Calendar: Key Sales Dates and Helpful Tips