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Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward

By Michelle Davey     June 04, 2022   Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward

AR Gives Most Consumers More Confidence In Purchases, Study Finds

AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds

MarTech Salary and Career: Amanda Donnelly on learning and experience

“I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness.” Constantine von Hoffman on June 16, 2022 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Amanda Donnelly. She has a long career in marketing … Continue reading MarTech Salary and Career: Amanda Donnelly on learning and experience

Firefox Turns On New Cookie-Blocking Feature

Firefox Turns On New Cookie-Blocking Feature by Wendy Davis  @wendyndavis, June 15, 2022 In its latest attempt to prevent online tracking, Mozilla has turned on a new cookie-blocking tool by default in the Firefox browser. The new tool, “Total Cookie Protection,” aims to prevent ad-tech companies from mingling data collected across websites by creating separate … Continue reading Firefox Turns On New Cookie-Blocking Feature

Getting started with the Agile Marketing Navigator: Creating a blueprint

A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Stacey Ackerman on June 16, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four … Continue reading Getting started with the Agile Marketing Navigator: Creating a blueprint

MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

“It’s essential to have an understanding of what data you want and why.” Constantine von Hoffman on June 15, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into … Continue reading MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data

Why Purpose-Driven Ads Are Underperforming Mainstream Ones

Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese  @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones