Latest Posts

US Presidential election data: searcher intent vs. demographic polling

Hi, Welcome Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016   During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any … Continue reading US Presidential election data: searcher intent vs. demographic polling

What is the Future of Programmatic Advertising in the US? [Infographic]

Stacey Rudolph — November 19, 2016 — November 19, 2016 It is apparent that programmatic advertising is not only growing in popularity, but it is also becoming very sophisticated. According to the latest US programmatic ad spending stats and forecast, more than two thirds of total US ad spending happens to be programmatic. And according … Continue reading What is the Future of Programmatic Advertising in the US? [Infographic]

The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]

Lexy Wright — November 19, 2016 Follow @lexywright— November 19, 2016 What is influencer marketing? Influencer Marketing a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of customers. Many brands leverage social media influencers to positively affect brand trust, engagement, retention, and sales. … Continue reading The Best Influencer Marketing Platform for Finding Instagram Influencers [Infographic]

Achieving Success in a Small, Growing Company

Preeth Kumar — November 18, 2016 — November 18, 2016 Customer success managers (CSMs) are entrusted with retaining customers and optimizing their experience–a broad mandate that can look dramatically different between companies depending on industry, size, and culture. As the first customer success hire in a rapidly growing company, I’ve seen the role evolve and … Continue reading Achieving Success in a Small, Growing Company

The death of mobile pop-ups and what you can do instead

Google is cracking down on invasive mobile pop-up ads. Here are some alternatives to continue to engage your visitors. Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain … Continue reading The death of mobile pop-ups and what you can do instead

3 Practical Tips for Boosting Your Content with Instagram (Including Explainer Videos)

Jefri Yonata — November 15, 2016 — November 15, 2016 Instagram has taken off like a rocket since it was acquired by Facebook in 2012. Its artsy and aesthetics characteristics have made it a visual equivalent to its more text-based sibling, Facebook. Not only is it liked by millions of daily users worldwide, but since … Continue reading 3 Practical Tips for Boosting Your Content with Instagram (Including Explainer Videos)