A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
Hi, Welcome Welcome back Emily Riedy October 19, 2020 I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are … Continue reading How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
How marketers can be more efficient with their data and operations
Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations? “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations
7 marketing trends for 2021
For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says. Kim Davis on October 19, 2020 Trust and brand loyalty are becoming more intertwined, even as consumers expect brands to be able to pivot quickly in these uneasy times. Those are just a few takeaways of the new Global … Continue reading 7 marketing trends for 2021
How to Decorate Your Social Media for the Holidays
River Cartie October 19, 2020 Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is because the look of social media profiles and posts are mostly controlled by the platform they’re … Continue reading How to Decorate Your Social Media for the Holidays
Leverage Web Scraping For Survival in the Post-COVID-19 World
Julius Cerniauskas October 19, 2020 It’s my impression that COVID-19 took an already-competitive business environment and brought it to a boiling point. Many factors contributed to the upending of the world economy, including millions of lost jobs, slashed discretionary income and the massive leap millions took to make a living online. At the same time, … Continue reading Leverage Web Scraping For Survival in the Post-COVID-19 World
How to Analyze Website Performance
Dildeep Singh October 19, 2020 Ensuring that your website performs to perfection isn’t easy, but paying attention to the factors affecting website performance and knowing how to analyze website performance goes a long way to improve search engine ranking and push your website to the top. Meeting the needs of website visitors can be challenging. … Continue reading How to Analyze Website Performance
4 Common B2B Product Launch Missteps and How to Sidestep Them
Christa Tuttle October 18, 2020 A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research. According to the Market Research Association, only 40% of developed products make it to market, and of … Continue reading 4 Common B2B Product Launch Missteps and How to Sidestep Them
Online Advertising Still Sucks: Fall 2020 Edition
Online Advertising Still Sucks: Fall 2020 Edition by Maarten Albarda , Featured Contributor, October 16, 2020 The last time I wrote about ad fraud was on May 15. So I think we are long overdue for another episode of Online Advertising Still Sucks, so it is with trepidation that I present to you the Fall … Continue reading Online Advertising Still Sucks: Fall 2020 Edition
What is Schema and How Can it Improve Your SEO
Alexa Rees October 18, 2020 If you own a business, you probably have a basic knowledge of SEO and how it can help improve your online marketing. SEO is ever-changing and quite frankly can be difficult to keep up with. With countless factors at play, it can be difficult to know what changes to make … Continue reading What is Schema and How Can it Improve Your SEO
Leverage the Super Power of Your Voice on LinkedIn
Dennis Koutoudis October 15, 2020 Have you noticed the “speaker” icon on the right of some people’s names in their LinkedIn profile? If yes, you’ve come across a feature of LinkedIn called “Record and Display Your Name Pronunciation on Your Profile”, a very interesting feature indeed which gives the visitors of your LinkedIn profile, the … Continue reading Leverage the Super Power of Your Voice on LinkedIn
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