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Managing eCommerce Referral Programs: 5 Tips For Successful Execution

Amity Kapadia — August 7, 2018 Follow @amitykapadia — August 7, 2018 Most savvy marketers today are driven by data. And the numbers don’t lie: eCommerce referral programs work. Having a referral program can help your brand keep up in an industry where word-of-mouth travels far and wide. How far and wide? Well, according to … Continue reading Managing eCommerce Referral Programs: 5 Tips For Successful Execution

Future Proofing Your Video Workflow: The Secret to Producing 10x More Video

Rollo Wenlock — August 7, 2018 Follow @RolloWenlock — August 7, 2018 We’ve all heard the stats: Video will be responsible for 82% of internet traffic by 2021. It’s already the hero across every social media and digital marketing channel and is becoming increasingly important for almost every department across the business. While we know … Continue reading Future Proofing Your Video Workflow: The Secret to Producing 10x More Video

5 key characteristics that enable companies to cultivate customer advocates

What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. Matt Zilli on August 7, 2018   Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. … Continue reading 5 key characteristics that enable companies to cultivate customer advocates

3 attribution considerations for B2B lead generation

Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018   Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation