A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
5 Lessons From Big Business That I’ve Gladly Taken Home
Hi, Welcome Ed Muzio — July 17, 2019 Follow @edmuzio — July 17, 2019 Major corporations get a bad rap, in the media and online. It’s not hard to understand why – as in so many other things, the abuses from the few lead to the suspicion of the many. I’ve spent my entire professional … Continue reading 5 Lessons From Big Business That I’ve Gladly Taken Home
How to Price an eCommerce Subscription Service
Eyal Katz — July 17, 2019 Follow @eyalk100 — July 17, 2019 Close your eyes and picture the ideal customer for your ecommerce business. Do you have a sense of what they look like? How old are they? What do they do for a living? What are their interests and hobbies? You’re imagining a buyer … Continue reading How to Price an eCommerce Subscription Service
Denied for a Small Business Loan? Consider Alternative Lenders
Tucker Mathis — July 17, 2019 Follow @https://twitter.com/finsync — July 17, 2019 Getting approved for a small business loan from traditional lenders or the SBA is difficult. A growing number of businesses are securing funding through online lenders. What do restaurants, auto parts stores and essentially all businesses have in common? They can’t survive for … Continue reading Denied for a Small Business Loan? Consider Alternative Lenders
7 Factors that Make a Successful Learning Culture
Patrick Weir — July 17, 2019 — July 17, 2019 Organizations increasingly finding that they need to upskill, reskill and new skill their employees to keep pace with evolving demands and remain competitive. That’s why so many organizations are embracing the concept of “learning culture”. Learning cultures allow organizations to proactively address the knowledge needs … Continue reading 7 Factors that Make a Successful Learning Culture
How to Get Started with Video Marketing
Torrey Tayenaka — July 17, 2019 Follow @https://twitter.com/sparkhouse — July 17, 2019 So you want to add video to your marketing strategy. Congratulations, you’ve made a great choice! Now the next step is to get started. But how, you might ask? Keep reading to find out. HOW TO GET STARTED WITH VIDEO MARKETING Here are … Continue reading How to Get Started with Video Marketing
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Email and phone communications dominate conversational martech, but chat isn’t far behind
New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands. Jennifer Cannon on July 17, 2019 Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey … Continue reading Email and phone communications dominate conversational martech, but chat isn’t far behind
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns. Grace Kaye on July 17, 2019 This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near ready to stop … Continue reading TV-focused brand budgets are more efficient when combined with YouTube and Facebook
How to Build a Resilient Workplace
Natalie Baumgartner — July 17, 2019 — July 17, 2019 You’ve certainly heard the phrase that “change is inevitable.” This statement is particularly true when it comes to the business arena. Business research, and first-hand experience, makes it clear that change within the workplace is not only inevitable – it’s a constant. Whether we’re talking … Continue reading How to Build a Resilient Workplace
How to Create Word-of-Mouth Buzz
Amity Kapadia — July 17, 2019 Follow @amitykapadia — July 17, 2019 In digital marketing where the landscape is changing at the drop of dime, it’s important for marketers to lean on proven strategies – like how to create word-of-mouth marketing buzz – rather than staying on top of the latest trend that might negatively … Continue reading How to Create Word-of-Mouth Buzz
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