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The B2B Client-Agency Relationship: How Do We Make This Marriage Work?

John Gilbert — October 19, 2018 — October 19, 2018 Like any relationship, business or personal, it can be contentious if their individual needs are not mutually met. The B2B client-agency relationship is certainly no exception to this rule. Both may have different motivations, but their common mission is to achieve success in advancing the … Continue reading The B2B Client-Agency Relationship: How Do We Make This Marriage Work?

The E Myth Summary: How to Create a Business That Won’t Fail Immediately

Ben Mulholland — October 19, 2018 — October 19, 2018 When Michael E. Gerber gives you advice for starting a business you listen to it. With a career spanning over 40 years and working with hundreds of thousands of companies worldwide, Gerber’s expertise is invaluable to anyone looking to start their own venture. Lucky for … Continue reading The E Myth Summary: How to Create a Business That Won’t Fail Immediately

Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now

Brett McHale — October 18, 2018 — October 18, 2018 Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been … Continue reading Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now

SurveyMonkey CMO: Search For The Perfect Questions

SurveyMonkey CMO: Search For The Perfect Questions by Laurie Sullivan  @lauriesullivan, (October 18, 2018) SurveyMonkey CMO Leela Srinivasan, who joined in April for the opportunity to remain curious, doesn’t think marketers spend enough time thinking about the correct questions to ask consumers.   “People ask questions and offer opinions, whether they’re welcome or not, but … Continue reading SurveyMonkey CMO: Search For The Perfect Questions