A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Welcome back By Sam Becker June 03, 2022 What would you do with $250,000 per year? The typical American family, which earns a median household income of $67,000 per year, would likely be able to put that type of earning potential to serious use by paying down debt, padding their savings … Continue reading Why are so many high-income Americans living paycheck to paycheck?
By Next Big Idea Club June 04, 2022 Jane McGonigal is the director of Game Research & Development at the Institute for the Future in Palo Alto, California. She designs games that aim to improve real lives, and solve real problems. For instance, her game SuperBetter has helped more than one million players tackle … Continue reading This is how to see the future (and 5 ways to be ready for anything)
By Michelle Davey June 04, 2022 Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward
Top five predictions for what will remain unchanged about marketing technology in the next ten years. Tony Byrne on June 15, 2022 During my MarTech Master Class workshop, “The Right Way to Buy Marketing Technology,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing … Continue reading 5 enduring trends in martech
AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds
“I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness.” Constantine von Hoffman on June 16, 2022 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Amanda Donnelly. She has a long career in marketing … Continue reading MarTech Salary and Career: Amanda Donnelly on learning and experience
Firefox Turns On New Cookie-Blocking Feature by Wendy Davis @wendyndavis, June 15, 2022 In its latest attempt to prevent online tracking, Mozilla has turned on a new cookie-blocking tool by default in the Firefox browser. The new tool, “Total Cookie Protection,” aims to prevent ad-tech companies from mingling data collected across websites by creating separate … Continue reading Firefox Turns On New Cookie-Blocking Feature
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders. Stacey Ackerman on June 16, 2022 We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four … Continue reading Getting started with the Agile Marketing Navigator: Creating a blueprint
“It’s essential to have an understanding of what data you want and why.” Constantine von Hoffman on June 15, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into … Continue reading MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones