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Performance Marketing, Advertising Blazes New Trails In Search, Digital

Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital

Follow These 5 Steps to Optimize Your Google Product Categories

Michael Ugino — May 15, 2020 Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data. Without accurate or optimized category data, your product can disappear like a … Continue reading Follow These 5 Steps to Optimize Your Google Product Categories

Brands Should ‘Embrace The Opportunity For A Mindset Shift’

Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’

Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce

Shobha Ponnappa — May 14, 2020 Affiliate Marketing Is Invaluable To Learning The Arts And Smarts Of Knowledge Commerce If you are a starter Knowledge Commerce marketer you may wonder if you have all the skills you need to market and sell your own products, after you have created your own ebooks, courses, membership sites … Continue reading Use Affiliate Marketing To Prep You For Full-Scale Knowledge Commerce

4 Reasons Why E-commerce Subscription Services Are Growing [Infographic]

Stacey Rudolph — May 14, 2020 Obviously subscriptions models are much older than the advent of internet. The most common ones being monthly magazine and newsletter article subscription. However, ecommerce subscription models are relatively new, but they are becoming very popular, thanks to their ability to improve customer engagement and increase conversion rates. According to … Continue reading 4 Reasons Why E-commerce Subscription Services Are Growing [Infographic]

Live Video Captioning Will Change Google Search Optimization

Live Video Captioning Will Change Google Search Optimization by Laurie Sullivan  @lauriesullivan, May 14, 2020 Search engines can’t crawl the actual video to optimize positioning in search results, but they can crawl the text in the video when there is a transcription of the audio or captions. While it is not guaranteed, if content creators want … Continue reading Live Video Captioning Will Change Google Search Optimization