Hi, Welcome Rick Goodman — November 16, 2018 Follow @DrRickGoodman — November 16, 2018 StartupStockPhotos / Pixabay The most important investment leaders can make is the investment in their team members. Invest wisely and you’ll reap some major dividends, including a coherent, energized, and productive team. Invest poorly, however, and you could have some problems … Continue reading How to Avoid the Biggest Employee Retention Errors
Dale Keipert — November 16, 2018 Follow @360Interactive — November 16, 2018 In last week’s blog post I talked about what a Net Promoter Score (NPS) is and how to start figuring out what your score is. In that blog post, I covered the different types of surveys that you’ll need to use to get … Continue reading Ask Them Nicely
Arik Hanson — November 16, 2018 — November 16, 2018 Last week, Edelman exec, David Armano made an interesting post on LinkedIn. His question: Do you respond to everyone who reaches out to you professionally for help? It’s a great question and one I’ve struggled with as long as I’ve been a solo (nine years … Continue reading Do You Respond to Every Request on LinkedIn?
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point. Heather Cooan on November 16, 2018 Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. … Continue reading Unlock multi-touch attribution with CRM campaign tracking
The Search For Consumers Without Brand Loyalty by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2018 Natural Intelligence, which focuses on paid search and finding consumers without a preference for a specific brand, expanded this week into the United States from Israel with the opening of its Atlanta office. Founded nine years ago in Tel … Continue reading The Search For Consumers Without Brand Loyalty
Darleen DeRosa — November 16, 2018 Follow @onpoint_llc — November 16, 2018 Free-Photos / Pixabay Generation Z makes up about 25 percent of the population, outnumbering both Baby Boomers and Millennials. Born between 1995 and 2010, the eldest members of Gen Z are entering the multigenerational workforce in large numbers, bringing with them a whole … Continue reading 4 Best Tips for Successful Leadership of Generation Z Employees
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies. Joe Martinez on November 16, 2018 Attendees on the second day of SMX East were treated to a double-dose … Continue reading Driving sales and profits with Facebook Ads
Ryan Turner — November 15, 2018 Follow @3prime — November 15, 2018 MabelAmber / Pixabay For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging … Continue reading How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand
Dave Parsons — November 13, 2018 — November 13, 2018 Let me set the scene. You’ve done your research and set aside the budget to invest in a personalization solution. You have many great ideas for personalization campaigns. What do you do next? The key to success is prioritizing your ideas with the fastest time … Continue reading How to Minimize Time to Value with Your Personalization Campaigns
Sarah Sharkey — November 15, 2018 — November 15, 2018 Myriams-Fotos / Pixabay Most startups and business owners wear many hats. You likely have many commitments that require time in your life. Sometimes your work and life can be at odds but with practice, you may be able to build a more balanced schedule that … Continue reading How to Build a Schedule That Can Balance Work and Life
