A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Hi, Welcome Mario Peshev — February 18, 2020 I remember landing my first consulting clients by sales prospecting through the following channels: Referral LinkedIn Cold outreach The first one came from a friend providing consulting in a different field. He did reach out to me and asked if I was interested – so that worked … Continue reading 5 Powerful Sales Prospecting Strategies for SMEs
JJ Tyson — February 18, 2020 Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to … Continue reading Site Abandonment and How to Decrease it at Every Stage
Hannah Cohen — February 18, 2020 How to become a project manager? This guide answers all your questions about becoming a project manager and landing a great job. Great pay, exciting work, unlimited growth opportunities – does this sound like an ideal career to you? If yes, then you should consider becoming a project manager. … Continue reading How to Become a Project Manager in 2020
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Greg Sterling on February 18, 2020 Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector … Continue reading Why out-of-home may be the ultimate location-based (digital) marketing medium
Jeff Furst — February 18, 2020 Recently I spoke at a British Columbia Contact Centre Association Learning Event. During the discussion, one of the attendees asked “how do you hire a candidate that will behave like other top performers in the contact center.” In this person’s organization, the selection process relies only on interviews. To … Continue reading How Do I Hire Job Candidates Who Will Behave Like My Top Performers?
Susan Friesen — February 18, 2020 9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what gives? Too many entrepreneurs and small … Continue reading Get More Website Leads & Grow Your Sales
Albert Costill — February 18, 2020 I’ll never forget the second job I ever had. Not because it was awesome or even terrible. It’s because of my boss. Sadly, no, this wasn’t a mentor or someone who showed me the ropes. This person was a micromanager and they drove me absolutely bonkers.I would be hard … Continue reading Micromanaging Kills Motivation
Elijah Masek-Kelly — February 18, 2020 Starting a business can be a rewarding experience, both financially and personally. The challenge of cultivating a successful company can be motivating in and of itself, though various pitfalls will eventually get in your way. Operating a business in today’s digitally-driven climate means embracing all the tools available to … Continue reading 3 Awesome Business Hacks That Save Time and Money
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020 The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV
Neil Wood-Mitchell — February 17, 2020 A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video … Continue reading Why Video Should be Part of Your Marketing Strategy