Latest Posts

Will location data rise as cookies crumble?

Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Greg Sterling on January 16, 2020 at 12:23 pm Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this … Continue reading Will location data rise as cookies crumble?

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020  Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

Here’s how we prepare for a new decade of marketing innovation

We should not be afraid to take a bolder approach with personalization if we’re proactive in creating high standards with our customer’s data privacy. Kyle Henderick on January 16, 2020 at 1:03 pm The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert … Continue reading Here’s how we prepare for a new decade of marketing innovation

Your LinkedIn Indifference May Leave Your Company in The Dust

Colleen McKenna — January 16, 2020 Or, at a minimum, your indifference may leave you further behind your peers and competitors, period. Think about your competitors and peers who embraced LinkedIn and social media with an adventurous mindset, an eye on their best candidates and customers, and interest in learning the nuances of the platforms … Continue reading Your LinkedIn Indifference May Leave Your Company in The Dust

The volatility of online political ads could be TV’s salvation in 2020

Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Lewis Gersh on January 16, 2020  All the signs are that 2020 is going to be a turbulent, challenging year for marketers — digital marketers in particular. That’s the cold reality. But like a New Year’s Day … Continue reading The volatility of online political ads could be TV’s salvation in 2020

5 Tips for Developing a Membership Site That Appeals to Customers

Monika Jansen — January 15, 2020 Setting up a membership site requires a TON of work, but if you can create one that people want to join it’s a very worthwhile endeavor. A membership site represents a new potential income stream, and it also allows you to build an online community and engage with people … Continue reading 5 Tips for Developing a Membership Site That Appeals to Customers

Why Accepting eChecks Reduces Payment Processing Costs

Albert Costill — January 14, 2020 In today’s digital age of payments there have never been so many payment options for business owners. Whether it’s cash, checks, credit cards, or bitcoins, you have a plethora of options. Despite this, plastic still rules the pack. The 2016 Federal Reserve Payments Study found that credit cards account … Continue reading Why Accepting eChecks Reduces Payment Processing Costs

4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)

Thomas Griffin — January 15, 2020 Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media is different from how you use email marketing or … Continue reading 4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)