A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Chatbots could drive $112 billion in retail sales by 2023
Hi, Welcome Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers. Jennifer Videtta on May 10, 2019 As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales … Continue reading Chatbots could drive $112 billion in retail sales by 2023
54 Top eCommerce KPIs to Monitor for Max Success
Nicole Blanckenberg — May 9, 2019 Follow @https://twitter.com/NicoleBlancken — May 9, 2019 So many eCommerce Key Performance Indicators (KPIs), so little time! Data is an online business’s best friend, guiding you to more traffic, sales, customer service and marketing opportunities and pointing to key gaps in your strategies. Yet, so many eCommerce entrepreneurs aren’t using … Continue reading 54 Top eCommerce KPIs to Monitor for Max Success
Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors
Version 5.2 of WordPress includes new website health check features, PHP error protection, new dashboard icons and more. Amy Gesenhues on May 8, 2019 WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more robust tools for identifying and fixing configuration issues and fatal … Continue reading WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors
App Actions expands with four new categories
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more. George Nguyen on May 7, 2019 App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and fitness, finance and banking, food ordering and ridesharing. … Continue reading App Actions expands with four new categories
The Complete Guide to Building an In-House Agency
Esther Cohen — May 7, 2019 — May 7, 2019 rawpixel / Pixabay What goes into building an in-house agency? This in-depth guide shows you the process for creating an internal agency. In the past, we’ve talked about choosing between outside and in-house agencies, and the factors that go into making a great internal … Continue reading The Complete Guide to Building an In-House Agency
The Peaceable Leader
Ellen Huxtable — May 3, 2019 Follow @abiztweet — May 3, 2019 Do you know a peaceable leader? What is a peaceable leader? Think back to all the leaders you have known, in business and in other fields. Now think about those you would consider the best. What do they have in common? I have … Continue reading The Peaceable Leader
What Your Business MUST Be Doing to Stand Out on Social Media
Kaitlyn Hammond — May 9, 2019 — May 9, 2019 With billions of people logging into social media networks worldwide, by now every business owner must know the importance of having a brand presence on social media. In fact, 94% of all small businesses have at least one social media account. The frustrating factor for … Continue reading What Your Business MUST Be Doing to Stand Out on Social Media
Reducing Bias in Your Hiring Process to Increase Workplace Diversity
Samar Birwadker — May 9, 2019 Follow @samarbee — May 9, 2019 Reducing bias in your hiring process to increase workplace diversity isn’t something that will quickly be solved overnight. It first requires an understanding of what bias means and how your hiring process contributes to humans’ natural biases. Let’s begin by defining bias, then … Continue reading Reducing Bias in Your Hiring Process to Increase Workplace Diversity
How to Create a Course for Passive Income
Taylor Gordon — May 9, 2019 — May 9, 2019 Creating a course is one way to diversify your income. If you’re making money from a business, there’s a good chance you have something to teach that people want to learn. I like making and taking courses from other people because they’re often a smaller … Continue reading How to Create a Course for Passive Income
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