Latest Posts

The best ads aren’t ads

Hi, Welcome Everywhere you look, it’s become more challenging to separate ads from content. Columnist David Rodnitzky discusses the most common methods marketers are using and why they’re effective. David Rodnitzky on November 14, 2017   Roger Federer sells watches. Peyton Manning sells pizza. Matthew McConaughey sells cars. Does anyone who watches these ads truly … Continue reading The best ads aren’t ads

Can Data Appending Improve Profiles of Social Media Campaigns?

Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?

Instagram Ad Changes You Must Know to Master the Holidays

Amanda Oliver — November 14, 2017 — November 14, 2017 Over the last year, Instagram has rolled out platform-wide improvements for targeting, video ads, and more. They also added the ability to run ads in Instagram Stories as of March. With almost a billion people now on Instagram and 300 million people watching Instagram Stories … Continue reading Instagram Ad Changes You Must Know to Master the Holidays

4 Common Money Mistakes Young Entrepreneurs Make When Starting Their Business

Renzo Costarella — November 14, 2017 — November 14, 2017 nattanan23 / Pixabay It’s great to see so many young people going out and pursuing an entrepreneurial career. Starting a business is a roller coaster of emotions. There will be constant ups and downs and it only gets more intense as your company grows. This … Continue reading 4 Common Money Mistakes Young Entrepreneurs Make When Starting Their Business

How Banned Hashtags Could Lead to Instagram Shadowbanning

Emily Ferrall — November 14, 2017 — November 14, 2017 Were you planning on #adulting today? Well, not on Instagram you aren’t. Banned hashtags and shadowbanning are the two new trending topics you need to discuss when planning content. By accidentally including banned hashtags in your posts, you might miss out on potential engagement, lose … Continue reading How Banned Hashtags Could Lead to Instagram Shadowbanning