A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
The Unexpected Benefits of Contract-To-Hire Roles for Your Career
Hi, Welcome Jada Brice — March 14, 2019 — March 14, 2019 At MarketPro, as expert marketing recruiters, we work with candidates at all levels, and this provides us a unique advantage to see how successful marketers build their careers. Although there isn’t an exact blue print to success in the digital marketing field, there … Continue reading The Unexpected Benefits of Contract-To-Hire Roles for Your Career
Brands lose consumer trust over ad trickery
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a clickbait and switch that trouble for a brand begins. Lewis Gersh on March 14, 2019 We all fell for it at first. We’d search for something online, and the … Continue reading Brands lose consumer trust over ad trickery
How to Jumpstart a Successful Blog for Your Small Business
Ben Duchesney — March 13, 2019 — March 13, 2019 I like old cars – the more problems, the better. When you like old cars, you learn to enjoy the brief pause of a roadside breakdown, but also the tricks to get the car moving again: a jumpstart. Get the car moving, drop it into … Continue reading How to Jumpstart a Successful Blog for Your Small Business
How To Keep Calm When You’re Angry With Clients
Kara Perez — March 14, 2019 — March 14, 2019 leninscape / Pixabay At some point, you’ll have a customer or client that will drive you up a wall. Perhaps they are consistently late with payment, or they have unreasonable demands on your time and skills. My personal favorite is when clients lead you on … Continue reading How To Keep Calm When You’re Angry With Clients
How to Convert Posts Into Pages in WordPress (and the Benefits You Can Gain)
Nikola Roza — March 13, 2019 Follow @NikolaRoza — March 13, 2019 I know you’ll agree with me: WordPress is an amazing CMS (content management system). A feature-rich platform- yet easy to use. Great at its very core, but can be upgraded with thousands of add-ons (plugins and themes) to bring out the best in … Continue reading How to Convert Posts Into Pages in WordPress (and the Benefits You Can Gain)
Don’t Be Original
Don Dalrymple — March 13, 2019 Follow @dondalrymple — March 13, 2019 Photo by fotografierende on Pexels.com The romantic idea of creating something innovative and new can get us sidetracked quickly in entrepreneurship. There are 28 million small businesses in the United States as of this writing. You are competing with all those businesses, minds … Continue reading Don’t Be Original
How to Give Negative Feedback to a Coworker
Personal Branding Blog — March 13, 2019 — March 13, 2019 Unfortunately, managers do not always give positive feedback and sometimes they need to deliver negative feedback as well in order to keep all of the employees on track and help them reach their full potential. Although giving negative feedback is not an easy task, … Continue reading How to Give Negative Feedback to a Coworker
LinkedIn Advertising Cheatsheet
Mary Lister — March 13, 2019 — March 13, 2019 We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand … Continue reading LinkedIn Advertising Cheatsheet
Creating a Custom Website Without An Agency
Laura Troyani — March 13, 2019 Follow @PlanBeyond — March 13, 2019 We live in a Google, Yelp and Facebook world, which means your business needs a website to survive. Yet research has found that less than two-thirds of small businesses have websites. Thankfully, over half of those small business owners without websites say building … Continue reading Creating a Custom Website Without An Agency
TV ad platforms have some catching up to do
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential. Nathan Labenz on March 13, 2019 Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more … Continue reading TV ad platforms have some catching up to do
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