A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
What is Social Marketing? (With 7 Stellar Examples)
Hi, Welcome Jessica Huhn — September 5, 2019 — September 5, 2019 You’re watching TV. A voiceover plays as a sizzling frying pan comes into view: “This is drugs.” A man then cracks an egg into the frying pan: “This is your brain on drugs. Any questions?” You pass a billboard—or see a social media … Continue reading What is Social Marketing? (With 7 Stellar Examples)
6 Ways to Win at Facebook Messenger Marketing
Larry Kim — September 5, 2019 Follow @larrykim — September 5, 2019 The potential to reach your audience through Facebook Messenger with chatbots is huge. Why? Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads, and so much more. Here, … Continue reading 6 Ways to Win at Facebook Messenger Marketing
The Best Affiliate Marketing Content for Your Brand
Robert Woo — September 5, 2019 — September 5, 2019 You’ve got a growing business. You’ve also got an inkling to work with some micro-Influencers who have the potential to be good sources of affiliate marketing traffic. Last time, we touched on the best platforms for these Influencers. This time, let’s dive into the content … Continue reading The Best Affiliate Marketing Content for Your Brand
Selling on eBay: A Beginner’s Guide for Online Retailers
William Harris — September 8, 2019 Follow @wmharris101 — September 8, 2019 In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the … Continue reading Selling on eBay: A Beginner’s Guide for Online Retailers
How to Foster Motivation and Purpose Through Agility
Chris Conlin — September 8, 2019 — September 8, 2019 “We want to be more agile in our delivery.” “We need to build up our teams.” “How can we do Scrum well?” Companies are asking themselves these questions every day and looking in various places for the answers. Instead of looking at processes, checklists or … Continue reading How to Foster Motivation and Purpose Through Agility
5 Tips to Get the Most from Your Local Business Blog
Justin Herring — September 5, 2019 Follow @justincherring — September 5, 2019 Bl?gg?ng ?? ?t?ll ?n? ?f th? b??t w??? t? dr?v? traffic t? ??ur w?b??t? ?nd ?ttr??t n?w clients, customers, or patients. But ?r? you m?k?ng the most ?f ??ur l???l bu??n??? bl?g? Maybe not. If ??u’r? n?t, th? b?g qu??t??n ?? wh?t ?h?uld … Continue reading 5 Tips to Get the Most from Your Local Business Blog
3 Ways You Can Make Your Emails More Accessible to All
Mia Papanicolaou — September 6, 2019 Follow @MiaPapanicolaou — September 6, 2019 3 Areas to focus on, to make your emails more accessible to all We have, for a long time, ensured that our emails read well. We check if they render correctly, display in all email clients, have a fall back image (should there … Continue reading 3 Ways You Can Make Your Emails More Accessible to All
How to Create a Professional Email Template
Kevin George — September 6, 2019 Follow @imkevin_monk — September 6, 2019 Much of the marketing effort involves encouraging prospects to read emails and click-through the CTA. The emphasis on electronic communication is partly because outbound marketing approach like cold calling is getting less effective. However, people are swamped everyday by an onslaught of unsolicited … Continue reading How to Create a Professional Email Template
When to Use Photos vs. Illustrations on Your Website
Kristen Patel — September 7, 2019 Follow @kristinapatel — September 7, 2019 Just because the design phase of your website launch or redesign may not officially begin until your copy has been approved doesn’t mean that you should be ignoring the creative side of your website until then. Considering that 48 percent of people believe … Continue reading When to Use Photos vs. Illustrations on Your Website
3 Extra Things That Make Your Blog Post More Powerful
Nico Prins — September 6, 2019 Follow @nhdprins — September 6, 2019 Content marketing is alive and well in 2019 and most likely in the years to come. However, with each passing year, there’s more and more noise and if you’re trying to do content, you have to fight for your readers’ attention. Whether you’re … Continue reading 3 Extra Things That Make Your Blog Post More Powerful
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