Latest Posts

Are Impressions the New Engagements in Social Media Marketing?

Arik Hanson June 7, 2021 I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. Whoa. Is your mind blown? … Continue reading Are Impressions the New Engagements in Social Media Marketing?

Video Advertising: Why You Should Add Video to Your Campaigns

Angela Hausman, PhD June 2, 2021 Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with advertising directed at their interests as homemakers. Yet, when it comes to digital advertising and your own website video advertising isn’t utilized very often, to the … Continue reading Video Advertising: Why You Should Add Video to Your Campaigns

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but  this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

3 Powerful Tips to Make Your Social Media Marketing More Effective

Chris Christoff June 6, 2021 Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking advantage of it to boost their conversions. After all, it’s one of the most effective platforms for attracting new leads and converting … Continue reading 3 Powerful Tips to Make Your Social Media Marketing More Effective

Is Employee Monitoring Software A Necessity In A Modern Workplace?

Is Employee Monitoring Software A Necessity In A Modern Workplace? Employee management software is a catch-all word for various automated tools that can help company managers and HR practitioners improve their employee supervision capability. You can customize the tech options to specific workforce settings to allow employers greater leverage over how their workers spend their … Continue reading Is Employee Monitoring Software A Necessity In A Modern Workplace?