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To Link or Not to Link: Should You Include Links In Your Social Media Posts?

Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?

10 Mistakes to Avoid On Your Professional Social Media

Brooke Koster October 13, 2021 Social media marketing can make or break your business depending on whether or not it’s done correctly. According to Hubspot, “The number of global social media users is expected to reach almost 3.43 billion in 2023.” Most businesses know how important social media marketing is, but few realize there are … Continue reading 10 Mistakes to Avoid On Your Professional Social Media