A content that is designed to look and feel like the content you would usually find from a publisher. It is also content that aims to be entertaining or useful while subtly improving a person’s perception of the sponsoring brand.
Latest Posts
Do men and women value online reviews differently?
Hi, Welcome New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Jamie Pitman on December 14, 2018 at 9:24 am If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of … Continue reading Do men and women value online reviews differently?
Do I Need Domain Knowledge to be an Amazing Scrum Master?
Robert Pieper — December 14, 2018 — December 14, 2018 Does a Scrum Master really need technical business knowledge? If you’re trying to break in the world of Scrum, you might be asking yourself: Does a Scrum Master really need technical knowledge? Do they need business knowledge? I’m here to set the record straight. It’s … Continue reading Do I Need Domain Knowledge to be an Amazing Scrum Master?
3 Tips for Hiring Emotionally Intelligent Employees
Syed Balkhi — December 14, 2018 Follow @SyedBalkhi — December 14, 2018 Hiring the right employees can be tough. It’s no longer enough to see impressive work experience, awards, and educational backgrounds. Sticking only to technical skills and professional experience when interviewing potential employees neglects a major essential component of a good worker: emotional intelligence. … Continue reading 3 Tips for Hiring Emotionally Intelligent Employees
Avoid Undermining Your Personal Brand
Personal Branding Blog — December 14, 2018 — December 14, 2018 Unfortunately, many professionals hurt and undermine their personal brands without even realizing it. There are some key on-line and offline habits that I am regularly raising with my personal branding clients to help create awareness, and to diminish the impact. Not using social media. … Continue reading Avoid Undermining Your Personal Brand
6 Unexpected Places You Can Find Killer Keywords
Caleb Malik — December 14, 2018 — December 14, 2018 janjf93 / Pixabay Everyone knows that keyword research is a crucial component of an effective SEO campaign. Yet, finding useful keywords is an ever-evolving challenge for marketers. Sure, you can use the Google Keyword Explorer, SEMrush, MOZ, or Ahrefs—but so can your competitors. The reality … Continue reading 6 Unexpected Places You Can Find Killer Keywords
How One Company Grew Revenue by $16 Million in 6 Months
Jim Haudan — December 14, 2018 Follow @jhaudan — December 14, 2018 While I’ve learned many lessons throughout my career, this one is something I always come back to — be wary of the mindset that numbers trump everything else. And that’s why this quote is a favorite of mine: “Not everything that can be … Continue reading How One Company Grew Revenue by $16 Million in 6 Months
The Future of Search Might Destroy Your Business
Zach Heller — December 13, 2018 Follow @zheller — December 13, 2018 What is the future of search? If you ask 20 people you might get 20 answers. The truth is that the future of search will depend on a number of different factors. Technological change – what is possible? Business investment – what do … Continue reading The Future of Search Might Destroy Your Business
7 Ways to Stay Productive When Working From Home
Chad Reid — December 13, 2018 Follow @thebig3c — December 13, 2018 If you’re working from home for the first time, you may be wondering how you can stay productive when left to your own devices — literally and figuratively. Or if you’ve had a work-at-home gig for a while, you might be looking for … Continue reading 7 Ways to Stay Productive When Working From Home
Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews
Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews by Ray Schultz , Columnist, Yesterday Don’t get flustered by the new Gmail Promotions tab. Yes, a bug caused Promotions emails to pour into primary inboxes a couple of weeks ago, but the updated tab offers a chance to “use real estate that you … Continue reading Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews
How to Make Your Web Redesign Successful (From a Creative Perspective)
Damon Yerian — December 13, 2018 — December 13, 2018 Pexels / Pixabay My husband and I recently purchased a 1927 craftsman home, and we’re embarking on a major renovation project. It’s an exciting endeavor, but no matter how much preparation and planning we do, I know there will be challenges along the way. Even … Continue reading How to Make Your Web Redesign Successful (From a Creative Perspective)
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