Latest Posts

What Marketing Competitor Analysis Is and How to Do it

Alex Lysak February 27, 2021 You don’t need a business degree to know that your company needs a marketing plan. Successful startups dedicate months to designing a strategy for conversions and online visibility. They run focus groups and conduct market research to guide their execution, but they don’t stop there. Even niche businesses aren’t so … Continue reading What Marketing Competitor Analysis Is and How to Do it

Let’s Talk About the “F” Word: Feedback

Chiara Toselli February 27, 2021 Feedback. We dread it. We fear it. While conceptually we all understand the importance of feedback, just the word feedback can be associated with negative feelings for people on either side of the desk. Managers dread the employee’s reaction in response to their feedback. Employees fear feedback because criticism can … Continue reading Let’s Talk About the “F” Word: Feedback

Product Innovation: How to Build Products Your Customers Love

Chad Sanderson February 26, 2021 How do you go from good to great? How do you remain relevant as your competition continues to gain more market share? As the technology and business landscape continues to shift rapidly, companies that embrace innovation will have a clear advantage over those who don’t. As with most things in … Continue reading Product Innovation: How to Build Products Your Customers Love

Quick Guide to MarTech & Digital Analytics Platforms

Ken Fortney February 25, 2021 Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components. But perhaps the most impressive offspring of MarTech is … Continue reading Quick Guide to MarTech & Digital Analytics Platforms

High-Quality Website: Don’t Forget These 12 Critical Elements

Angela Hausman, PhD February 26, 2021 More and more business owners recognize that a high-quality website is no longer a great addition to your marketing but is now a necessity. In the early 2000s, the internet was merely a luxury and something that most people just sort of dabbled with. As the years went on, … Continue reading High-Quality Website: Don’t Forget These 12 Critical Elements

Virtual Hiring: The Key to Attracting Diverse Candidates

Isaiah Hankel February 26, 2021 When the Alliance for Board Diversity partnered with Deloitte to examine the gender and racial representation of Fortune 500 boardrooms, their findings painted an alarming yet encouraging picture: Minorities represented only 12.8% of 5,600 board seats in 2010; by 2018, that representation had increased to 34%. While any progress is … Continue reading Virtual Hiring: The Key to Attracting Diverse Candidates

Through the Looking Glass: Crafting the Perfect Scene

Neil Wood-Mitchell February 26, 2021 The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and … Continue reading Through the Looking Glass: Crafting the Perfect Scene