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Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively. Pamela Parker on January 10, 2022 Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of … Continue reading Does your marketing team need an SEO platform?

How to Interview Marketing Executives to Win in a Highly Competitive Talent Market

Rob Collins January 10, 2022 In a highly competitive candidate-driven market like we are seeing today, are you losing out on top talent because of the recruiting process you employ? As the leader in marketing executive search, at MarketPro, one thing we know to be true is that top executives are interviewing you as much … Continue reading How to Interview Marketing Executives to Win in a Highly Competitive Talent Market

A Truly Extraordinary Leader Takes a Profit and Leaves a Mark

Daniel Burrus January 10, 2022 What defines an “extraordinary” individual? To you, is that someone who saves lives, like a doctor or first responder? How about an entrepreneur who completely transforms our lives for the better, like Steve Jobs or Elon Musk? Maybe it is something much simpler than that, such as a friend or … Continue reading A Truly Extraordinary Leader Takes a Profit and Leaves a Mark

How to Cross-Sell and Upsell Your Products Like a Pro

Jared Atchison January 10, 2022 Cross-selling and upselling are two powerful ways to grow your business in 2022. These techniques involve getting your customers to spend more money on your site in exchange for extra value through your products or services. Before I explain how to use these strategies to grow your business, it’s vital … Continue reading How to Cross-Sell and Upsell Your Products Like a Pro

What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response

David DeCorte January 10, 2022 The words we used to describe something tend to reflect the way we think about the subject. For example, let’s say I’m walking down the street, and I see a rock lying on the sidewalk. If I describe that rock as a “loose chunk of gravel,” what image comes to … Continue reading What Slow Acceptance of Changing Terminology Suggests About Merchants’ Risk Management Response

How to manage customer experience disconnects in your marketing campaigns

Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues. Corey Patterson on January 10, 2022 “One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and … Continue reading How to manage customer experience disconnects in your marketing campaigns

Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy

Laura Krajewski January 10, 2022 For nearly two years, companies have had to meet the flexible needs of their employees. Remote work is here to stay for many industries, but even more so, the future is a flexible workforce. In order to retain top talent, employers must be ahead of the curve to meet new … Continue reading Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy